FOX TV Jumps into the Antiques & Collectibles TV Fray with ‘Buried Treasure’
Identical twin brothers Leigh and Leslie Keno of “Antiques Roadshow” fame are the hosts of Fox TV’s “Buried Treasure,” which has them traveling across the country trying to help ordinary people discover the unknown treasures in their homes.
Following on the heels of NBC’s antiques and collectibles game show, “It’s Worth What?,” Fox TV is going to try it’s luck with “Buried Treasure,” which premiered earlier this week. Based on the talent, “Buried Treasure” may stand a chance to survive, but based in the number of people who watched the first episode, the show may simply be buried.
“Buried Treasure” combines two popular reality televisions genres—antiques and collectibles shows and programs about people who hoard things—and two popular antiques and collectibles experts, identical twin brothers Leigh and Leslie Keno of “Antiques Roadshow” fame. “Buried Treasure” has the Kenos traveling across the country trying to help ordinary people discover the unknown treasures in their homes, employing both high-tech and low-tech in their endeavors. When they have their “eureka moment”—when the dig up something that has value—the owner then has to decide whether to sell the piece to help them out of some terrible financial circumstance.
Ah, but these people are hoarders, remember, and getting someone like this to part with anything—from hundreds of those little plastic devices that keep pizzas from being crushed in the delivery boxes, let alone a doohickey that could net them $500,000—is nigh-on impossible.
According to media releases, some people with have actual treasures, such as a rare, 300-year-old violin, while others times the brothers’ treasure hunting will simply turn up trash.
You can watch the trailer here.
When it debuted on Tuesday evening (Aug. 24), “Buried Treasure” drew 3.65 million viewers, which sounds like a lot, but in television ratings speak, it scored only 1.0 for adults in the 18-49 demographic. If it doesn’t draw better in coming weeks, “Buried Treasure” will simply be buried.
‘It’s Worth What?’ Painful to Watch
I watched the first couple episodes of NBC’s antiques and collectibles game show “It’s Worth What?” and realized why something like “Storage Wars” or the venerable “Antiques Roadshow” works and network attempts fail.
“It’s Worth What?” has all the production value and glitz anyone could want in a show like this. Unfortunately, for those of us starved for the stories behind the antiques and collectible, this show is nothing but empty calories. Throw in some truly obnoxious and annoying contestants, and it’s unwatchable.
Cedric the Entertainer, the show’s emcee, was bearable as a Budweiser pitchman, but on “It’s Worth What?” he grates, which is an understatement. Having him yell out the show’s name before revealing the value of every single item on the show is beyond torture.
For those of you lucky enough not to have seen it, Cedric introduces a series of old and supposedly interesting items, provides no real background, and asks a two-person team of contestants to guess which is worth more: “Is this gizmo, that was once owned by so-and-so celebrity, worth more than this platinum-plated thingamajig?”
If you are like me, you watch these shows to learn a little something about the items being discussed. Imaging looking through an auction catalog that was filled with beautiful photographs, but the captions were simply labels, telling you that this gorgeous watch is a “watch.” You’d end up getting more and more frustrated the longer your flipped through the pages. Watching “It’s Worth What?” is exactly like that, only with someone dragging their fingernails down a chalkboard in the background.
Gregory Watkins is the editor of WorthPoint.
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