“Official Price Guide to Collectibles”
by Harry L Rinker
The tradition of a month-long Christmas season beginning the day after Thanksgiving was deeply entrenched by the end of the first World War. By the 1930s retailers from small town merchants to large department stores saw Christmas season sales account for 25 percent and more of their annual sales volume.
Beginning in the 1960s the length of the Christmas season was extended. By the mid-1990s Christmas decorations appeared in many stores and malls the day after Halloween. Today, some Christmas catalogs arrive in mail boxes as early as September.
References: Robert Brenner, Christmas Past, 3rd Edition, Schiffer Publishing, 1996; Robert Brenner, Christmas Through the Decades, Schiffer Publishing, 1993; Jill Gallina, Christmas Pins Past and Present, Collector Books, 1996; Beth Dees, Santa’s Price Guide to Contemporary Christmas Collectibles, Krause Publications, 1997; George Johnson, Christmas Ornaments, Lights & Decorations, 1987, 1998 value update, Vol. II (1997), Vol. III (1997), Collector Books; Polly and Pam Judd, Santa Dolls & Figurines Price Guide: Antique to Contemporary, Revised, Hobby House Press, 1994; Chris Kirk, The Joy of Christmas Collecting, L-W Book Sales, 1994, 1998 value update; Mary Morrison, Snow Babies, Santas and Elves: Collecting Christmas Bisque Figures, Schiffer Publishing, 1993; Tim Neely, Goldmine Christmas Record Price Guide, Krause Publications, 1997.