The Presidential Service Badge
About 1958, the White House wanted to recognize all the military personnel attached to the White House as aide-de-camps and came up with a permanent medal each service member can attach to their uniform. It would be a permanent award once the service member served no less than one year at the White House. It was officially called the White House Service Badge.
The White House Service Badge was awarded to all military personnel whether they worked for the president or vice president. It was round with a white background with a sterling silver presidential eagle overlay. This decoration or award was maintained through the end of the Eisenhower Administration and through the John F. Kennedy Administration. They are usually number stamped on the reverse.
In 1964, Lyndon Johnson retired the White House Service Badge and replaced it with a separate Presidential Service Badge (PSB) and the Vice Presidential Service Badge (VPSB). The PSB was the presidential coat-of-arms, that is blue field with a gold presidential eagle overlay surrounded by 50 stars. These are usually number stamped on the reverse. The VPSB was white with gold presidential eagle overlay and not usually number. These awards are still in service today.
Up until several years ago, these items were particularly rare and hardly ever seen for sale. With the advent of online auctions, more and more are showing up particularly as sets. Still, the lower the numbered PSB and any numbered VPSB are more collectable selling for about $1200 a pair with number less than 9000. Higher numbers are still valuable at about $800-900 a pair. I recently sold a White House Service Badge for $1500 and a very early PBS in the 7500 number range for $1300, yet the White House Service Badge continues to be extremely rare.
Note: the image of the four presidential service badges is from the Presidential Service Badge Association, but the dates for the Vice Presidential Service Badge are incorrect. The seal of the Vice President was updated by Vice President Rockefeller in 1975, not 1971.