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Steps to Selling on Your Own

by auctionwally (09/24/08).

With the increasing power of the Google Search and great online communities like Worthpoint, it’s becoming easier to sell your items and services yourself.

People all over the internet are finding that it’s ultimately more profitable and much less work in the long run if they learn to market their products and services on their own websites. By building a trusted community of customers aka “friend marketing” it’s possible to avoid the tiresome wheel spinning activities and learning curves of the corporate online selling sites. Once you’ve built a good foundation, you’ll never have to worry about anyone upping fees or taking privileges away.

The first post here in this community will therefore contain the appropriate content “Steps to Selling on Your Own”.

I never consider ANYTHING to be the last word on a subject, and I welcome community members to weigh in with tips and suggestions to this and any post. Please note that as I myself think of more steps to apply here, I will edit the post and add them.

Here in no particular order are Steps to Selling on Your Own.

-If your on eBay already, take the best of what you’ve learned from the site and apply it in anyway you can to your own marketing system. Why try to reinvent the wheel?
- Again, if your already on eBay and you have a good feedback rating, get a screen capture of that rating so you’ll always have it to use as a reference no matter what happens. If you keep it active, a link to it can help lend credence to anything else you do.
- You MUST get your own website or a blog to market your own products.
- Keep and maintain a house list.
- Listen to podcasts and read blogs that keep current with subjects your interested in. It’s a free education.
- If you don’t already, look into getting an online shopping cart or storefront.
- Grow your community by commenting on blogs and podcasts. There is nothing that will get you quicker recognition than adding value to the conversation of a blog or podcast, it’s the lifeblood of those mediums.
- Focus on ONE THING ONLY, customer service. The reason your probably reading this is because your fed up with customer service at some corporate site with lousy customer support. In the online world, very happy customers become evangelists for your business.
- Get a Mentor or a few. A Mentor need not even know your their apprentice, but follow someone who is going along the path you want to go and learn from their shortcuts and mistakes. Just remember that it’s important to do it in your own style and flavor if you want to stand out.
- Be different, you must have a USP (Unique Selling Proposition)find something in your product or service that you do better than anyone else and make that the focus of your pitch.
- Find what your passionate about and work in that field, it’s what you’ll be the most successful at and you’ll enjoy doing it. There will still be hard times and obstacles along the way, but they’ll be much easier to overcome if you use this approach.
- Help others to be successful, this is and has always been the key to becoming very wealthy, and it gives you a nice warm fuzzy.
- Have fun, don’t take anything too seriously and come back here often!

Thanks for reading.
AW

You can also find me at www.auctionwally.com

2 Responses to “Steps to Selling on Your Own”

  1. o.c.d.collectibles says:

    First, I want to say that I really enjoyed your podcast interview with Will! The idea of selling yourself is a good one, and something everyone should consider in any event, part of that decision has to be around knowing “who you are” and what “works” for you in terms of keeping you actively engaged in selling on a regular basis. It’s similar to selling out of your home vs selling out of an antique booth where someone else does the selling for you, when you drop off your merchandise and decorate your booth with it!

    I rather like being in a community of sellers who do the same thing as I do, or similar…collectibles that fall in the similar price ranges and styles..you know, that kind of thing..

    I liked ebay for the same reasons, and the auctions were fun to watch, whether they were someone else’s or mine.. it was fun watching the market determine the price, and the effects of designing a template, taking photos and displaying goods using the advice I had taken from other’s experiences. This could also be done on your own, if you had the supportive group environment, and others were doing similar things in parallel places…

    That being said, I don’t know if being alone and selling on my own on a website not linked to any other entity of sellers, is something I would want right now?I would prefer a group of some kind.. Similarly, I would like to chat with others on GoAntiques, where I just registered but have not listed yet (I have some fears of making a mistake and not having my photos show up!LOL) and see what other sellers are doing, get advice from them,see how their sales are, and what items do the best for them…. and ask the usual “stupid questions” that any newbie asks in a newly registered venue!LOL!

    By selling alone I know I would miss that..and I know myself well enough to know I don’t like being lonely when I am doing business! I like being around other business people!LOL!I guess the social part is supportive??

    A penny saved, is a penny earned..(another one of pop-pop’s proverbs)

  2. Social is Good says:

    o.c.d collectibles,

    That last paragraph, don’t like being lonely, like being around other business people. I immediately though of Bonanzle.
    I think the social aspect of it is what’s made it so popular.
    The whole site was designed with “community” in mind.

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