ATLANTA, Oct. 31 /PRNewswire/ — Based on current political-campaign
buttons sales, Senator Barack Obama is the likely winner of next week’s
presidential contest, according to WorthPoint political memorabilia expert
The results are based on his historically accurate, but unscientific,
USA Button Poll. Since 1988, his poll has correctly predicted the winner
for every presidential election except for 2000. The poll was based on
thousands of button sales at political events, nonpolitical shows, sales at
Washington, D.C., locations and political conventions since late June.
Warlick is a member of WorthPoint’s expert Worthologist team. WorthPoint
(http://www.worthpoint.com) is an Internet-based data-and-media company that
offers a vast database of sales records on art, antiques and collectibles.
WorthPoint helps collectors understand the worth of their items and provides expert advice on how to preserve, buy and sell them.
“Campaigns may have gone high-tech, but old-fashioned political-campaign
buttons are as popular as ever, not only increasing in value, but helping to
predict presidential elections,” said Warlick. “In over 40 years of
collecting and selling campaign buttons, I have never seen such interest.
The possibility of electing the first woman president or the first African
American drove many to people to purchase those candidates’ buttons that
otherwise may not have been the case.”
Warlick notes that while Obama merchandise is highly popular, John F.
Kennedy memorabilia is still the most prized. Other popular presidents
include Franklin Roosevelt, Ronald Reagan, Teddy Roosevelt and Dwight
What makes a button valuable? According to Warlick, the popularity of
a president, the quantity of buttons produced and the design content are key
factors. Buttons with photographs are always more sought after by
collectors. Buttons that include both the presidential and vice-presidential
candidates are called jugates and are highly prized, especially if they
include photographs of the candidates.
As for the most valuable button, that distinction goes to Ohio Gov.
James Cox and former Assistant Navy Secretary Franklin Roosevelt. They ran
against Warren Harding in the 1920 presidential campaign — before Roosevelt
was stricken with polio. Although six different Cox and Roosevelt designs
were created, it is now believed that all were just manufacturers’ samples
and were never ordered in large quantities. Of all six designs, only 50
buttons are known to exist. In a private sale a few years ago, a 1-1/4-inch
Cox and Roosevelt jugate went for a reported $135,000.
For would-be button collectors, Warlick offers the following advice:
“Casual collectors should choose a candidate they like or admire and enjoy
studying. Investors should choose based on past sales history, quality of
button and historical significance of that particular election or
In addition to getting campaign-button information from sites like
WorthPoint, Warlick recommends contacting the American Political Items
Collectors (APIC), an organization devoted to the collecting of political
Founded in 2007 and headquartered in Atlanta, WorthPoint
(www.worthpoint.com) is an Internet-based data-and-media company that offers
a vast database of sales records on art, antiques and collectibles from more
than 400 auction houses. Members can share their insights, knowledge and
passion and build collecting communities. WorthPoint helps collectors
understand the history and value of their items and provides expert advice
on how to preserve or sell them. While it does not facilitate the bidding of
any items, WorthPoint provides information about upcoming auctions at its
partner auction houses.