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WorthPoint Corporation Announces Innovative Advertising Network To Reach the Art, Antiques and Collectibles Market

by acenh (09/08/08).

ATLANTA, Sept. 8 /PRNewswire/ — WorthPoint (http://www.worthpoint.com), an Internet-based data-and-media company that offers a vast database of sales records on art, antiques and collectibles, on Monday announced the formation of the Art, Antiques and collectibles Media Network (AACMN).

This first-of-its-kind centralized online media network will help companies, agencies and media buyers market to leading online art, antiques and collectibles Web sites through a single point of contact. Founding members WorthPoint, GoAntiques and TIAS.com believe that the AACMN will provide a unique way to target an upscale, hard-to-reach population with disposable income, as well as a wider middle-income demographic.

The AACMN currently reaches 1.5 million unique visitors per month and is expected to grow rapidly as other businesses join the network.

“The goal of WorthPoint is to help our customers make money,” said WorthPoint CEO Will Seippel. “The same is true for the AACMN. Our online network will help advertisers use existing resources to reach fans of art, antiques and collectibles. As our network expands, we anticipate the AACMN will deliver even more value through even greater economies of scale.”

“The average GoAntiques user is successful, well educated and has an appreciation for the arts,” said Jim Kamnikar, president of GoAntiques. “The AACMN will help advertisers target a highly valued audience.”

“Our new partnership with WorthPoint and GoAntiques creates an unprecedented opportunity for advertisers seeking to connect with high-end consumers,” said Phillip Davies, president of TIAS.com. “The AACMN does not only benefit merchants, auctioneers and show promoters. Advertisers such as automotive, insurance and pharmaceutical companies can cost effectively target this sought-after audience.”

For more information about the AACMN, send inquires to sales@worthpoint.com

About WorthPoint

Atlanta-based WorthPoint Corp. (http://www.worthpoint.com) is an Internet-based data-and-media company that offers a vast database of sales records on art, antiques and collectibles. Founded in 2007, WorthPoint has quickly become the world’s largest social network for researching the worth of antiques and collectibles. WorthPoint helps collectors understand the worth of their items and provides expert advice from its team of Worthologists on how to preserve or sell antiques and collectibles.

About TIAS.com

TIAS serves approximately 160,000 unique customers a day. About 510 merchants sell through the TIAS system, listing well more than 600,000 items for sale online. The company has been building e-commerce systems for merchants who sell antiques and collectibles since 1995. Sites affiliated with TIAS.com include CollectorOnline.com, Curioscape.com, Earthling.com and AntiqueArts.com.

About GoAntiques

Founded in 1994, by Kathy Kamnikar as Antique Networking, GoAntiques is the oldest antiques and collectibles site on the Internet. It offers more than 600,000 items from more than 1,300 dealers in 31 countries and the world’s largest antiques-and-collectibles price guide, PriceMiner(R). GoAntiques logs nearly a million visits and thousands of transactions each month and has more than 350,000 registered members. WorthPoint recently announced plans to acquire GoAntiques.

News Contact:

WorthPoint Corporation
Steve Johnson
(877) 734-7735 x9019 (O)
(703) 798-5236 (C)
steve.johnson@worthpoint.com

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