Baterbys Art Auction Gallery Earns NAA Best of Show Advertising/Public Relations Honor
More than 300 interested bidders packed the new Baterbys gallery in Delray Beach in February. Baterbys Art Auction Gallery recently won the 2010 Best of Show award for Advertising and Public Relations by the National Auctioneers Association.
ORLANDO, Fla. – Baterbys Art Auction Gallery—Florida’s premier fine art and contemporary art auction house, with galleries in Orlando and Delray Beach—has won the 2010 Best of Show award for Advertising and Public Relations by the National Auctioneers Association. Baterbys was chosen out of a field of more than 1,000 entrants.
“Any time you are singled out for excellence by an organization as prestigious as the NAA, you know you’re doing something right,” said Richard Hart, a principal with Baterbys. “The award affirms that we are creatively and innovatively communicating the promise of the ‘Baterbys experience.’ It’s also a testament that we deliver and follow through as well, based on industry standards.”
“When collecting fine art, a client needs to feel confident that he’s getting the best deal and being given the proper information,” Hart added. “These two aspects go hand-in-hand in the art auction business.”
Hart will receive the award, together with John Magpantay, Marketing Manager of Baterbys, in the form of a plaque during the NAA Marketing Competition Awards Reception, to be held July 15, 2010 at the Greensboro Convention Center in Greensboro, N.C.
“Winning such awards works for the clients more than the auction gallery,” Hart said. “Not only does it prove the auction gallery’s ability to deliver on its promises, it also holds them accountable to a national body of industry professionals and authorities and will make sure they do live up to those marketing promises.”
The NAA Marketing Competition is a contest among members and allows them the opportunity to highlight their innovative creations over the past year while vying for top awards for their marketing and advertising materials. The annual competition is presented in partnership with USA Today, and this year’s competition was the most spirited in the history of the event.
In addition to earning Best of Show for the Advertising/Public Relations category, Baterbys was recognized in the sub-categories of Catalogs and Postcards (Collectibles/Specialty) and Business Promotion (for Business Newsletter). The firm was also cited for excellence in Business Promotion (Business Newsletter) and Broadcast/Audiovisual (AV/DVD presentation).
The firm’s online prowess was recognized, too, as Baterbys copped awards in the sub-categories of Internet/Member Web Site and Internet/Online Marketing Campaign. “Creative marketing and advertising in the auction is essential when it comes to the success and growth of an auction company,” NAA Executive Director Chris Longly said, in praise of all the winners.
Entries were judged by a panel of marketing professionals with backgrounds in photography, design, print and multimedia. Judging criteria included creativity, effectiveness, clarity, visual appeal and more. The July 15 Awards Reception will be held in conjunction with the NAA 61st International Auctioneers Conference & Show, slated for July 13-17 in Greenville.
The National Auctioneers Association—based in Overland Park, Kan.—was founded in 1949 and represents nearly 5,000 auctioneers in the U.S., Canada and overseas. The NAA’s mission is to promote the auction method of marketing and enhancing the professionalism of its members through education and technology. In 2007, the auction industry posted over $270 billion in goods and services sold.
For more information on Baterbys and the firm’s upcoming live and Internet auction, call at 866.537.0265, e-mail to email@example.com, or visit the Baterbys Art Auction Gallery Web site.
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