Combine the world’s largest social network for researching the worth of antiques and collectibles with the leader in online market research and what do you get? A whole lot of data going on, that’s what.
WorthPoint Corp. announced Thursday that it has signed a seven-year partnership agreement with Terapeak, the industry leader in eBay research and education.
Victoria, British Columbia-based Terapeak, a subsidiary of Advanced E-commerce Research Systems Inc. (AERS), lets sellers know what’s in demand by supplying two years of tracking data. It provides a 90-day guide on specific items—sell-through rates, pricing trends, the best keywords and categories to use for maximum exposure.
Under the terms of the agreement, AERS will provide WorthPoint with eBay’s entire daily sales of antique and collectible, which will be added to WorthPoint’s database. In addition, Terapeak will resell WorthPoint’s knowledge-based products. These include expertise provided by Worthologists (WorthPoint’s art, antiques and collectibles experts), WorthPoint employees and related professionals, who have more than 2,000 years of combined domain experience.
“Our partnership with AERS and Terapeak will make WorthPoint the world’s most comprehensive source of information on art, antiques and collectibles,” said Will Seippel, CEO of WorthPoint. “We will be adding more than one billion items to our database over the course of this agreement and will make information accessible in an easy-to-use format so that people can learn more about the value of their collectibles. In these difficult economic times, people need help finding additional sources of income, and WorthPoint is the resource to help them do that.”
Seippel added that the partnership with Terapeak is a major element in a significant WorthPoint product rollout slated for late January.
Commenting on the partnership, Fred Speckeen, CEO of AERS, said, “Terapeak and WorthPoint aim to develop the ultimate resource for collectors and sellers. Comprehensive new products will be created with the vision of serving the breadth of the market, from small collectibles to high-end works of art. We are excited to work with the experts at WorthPoint to offer services that answer the questions most collectibles enthusiasts and sellers ask, ‘What is this worth? Where can I buy or sell this? Which of these items are valuable?’ The combination of education, market research data and analytics will provide pinpoint responses to these concerns and more.”
WorthPoint and Terapeak partnering is great news for the art, antiques and collectibles world. After all, to paraphrase Sir Francis Bacon, knowledge is buying-and-selling power.
For more information on the two companies, click here.
WorthPoint—Get the Most from Your Antiques & Collectibles