1930 SANTA FE Railway HARVEYCARS Indian Detours booklet

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  • Source: eBay
  • Sold Date: Mar 12,2008
  • Channel: Online Auction

1930 SANTA FE Railway HARVEYCARS Indian Detours booklet
you are bidding on a vintage 64 page 1930 SouthWest travel advertising booklet from Santa Fe railways / HarveyCar Couriers (Fred Harvey Company) for 'Harveycar' motor tours through Arizona & New Mexico
-Most distinctive Motor Cruise service in the world
1930 Rand McNally, Chicago
softcover booklet 64 pages 7-1/2" x 9-1/2" very scarce booklet with a fantastic color cover (uncredited illustrator who is probably "somebody"), profusely illustrated text with 2-color illustrations, maps, and b&w photographs, small Native American icons on page corner margins.
some moderate overall handling/rubbing/soiling wear, some slight bends, the staples have totally disintegrated leaving small rust stains on some pages, the pages are totally loose but complete, the staples could obviously easily be replaced & as you should be able to see in the pics the stains aren't really that bad in most areas, but are more pronounced toward the center. it is still otherwise in good condition with bright cover colors & clean unmarked pages
Foreword - Indian Detours through New Mexico & Arizona The Courier Corps - A necessary word about ourselves Harveycars - and the men who drive them La Fonda - your headquarters and ours The Frijoles-Puye Indian-Detour The Modern Pueblos - centuries old The Taos Indian-Detour The Raton-Taos-Santa Fe Indian-Detour The Carlsbad Caverns Detour - under the Guadalupe Hills Harveycar Roads to Yesterday - a key map The Prehistoric Southwest The Sierra Verde Detour - dream cities in canyon walls The Santa Fe Grand Canyon Detour Other Cruises from Santa Fe - w and when you will The Navajo Country and Hopiland - 1,000 whites - 35,000 Indians - 15,000 acres La Posada - at Winslow, Arizona The Hopi Detour - and others from Winslow Navajo Indian-Detours - Rainbow Bridge - Canyon de Chelly - Monument Valley A Weather Word - an ideal year-round climate Indian Ceremonials - rhythm, beauty, color Itineraries - Bookings - Charges
The following was taken from Wikipedia:

Frederick Henry Harvey (June 27, 1835-February 9, 1901) was an entrepreneur who developed the Harvey House lunch rooms, restaurants, souvenir shops, and hotels, which served rail passengers on the Atchison, Topeka and Santa Fe Railway, the Gulf Coast and Santa Fe Railway, the Kansas Pacific Railway, the St. Louis-San Francisco Railway, and the Terminal Railroad Association of St. Louis. His partnership with the Santa Fe began in 1876 after a failed 3 year business venture with another partner. At its peak, t were 84 Harvey Houses, all of which catered to wealthy and middle-class visitors alike. They continued to be built and operated into the 1960s.

Harvey is also known for pioneering the art of commercial cultural tourism. His "Indian Detours" were meant to provide an authentic Native American experience by having actors stage a certain lifestyle in the desert in order to sell tickets to unwitting tourists. Fred Harvey's feats of marketing did not stop at the attraction either, as for tour guides he used attractive women in outfits becoming their figures. This same tactic was adapted to his Harvey Houses as well.

The following was taken from the University of Arizona Library special collections website. You can view this same brochure and similar others - www./exhibits/pams/access.html

. . . . . This heralded the start of the Fred Harvey Company "Grand Tour" era.

These tours, known as Indian Detours and Off the Beaten Path, were chauffeured and guided motor car tours which swept people away from the familiarity of the train into remote places of New Mexico and Arizona. They were offered as side trips on the major routes from the midwest to southern California. Tourists -- called "detourists" and "dudes" -- were met at the railroad stations by women dressed in Southwestern attire and accompanied by a cowboy driven ...