Folding brochure. America's Exposition 1935 California Pacific International Exposition, 1935. The overall condition is fine. This item is from San Diego, California and it measures 8 x 11 inches, unfolds to 22 x 34 inches. Spectacular full color brochure.
Geared toward exhibitors, the brochure lists the benefits of participating in the 1935 exposition. Inside the brochure is an aerial view of the fair grounds painted by J.B. Larrinaga.
FOR A COMPLETE HISTORY OF THE EXPOSITION:
Of the five expositions held in the United States in the 1930's, the one in San Diego was the most distinct in appearance. Unlike expositions in Chicago, Dallas, San Francisco, and New York City, the San Diego Exposition used the Spanish-Colonial Revival Style buildings remaining from the 1915-16 Panama-California (International) Exposition. Buildings added by architect Richard Requa introduced the linear and streamlined adaptations of other fairs. While the antiseptic newness and extraordinary lighting of 1930's buildings provided a vision of change, in San Diego the fairytale Spanish-Colonial city, created for the 1915-16 fair, struck the spellbinding note.
Bertram Goodhue, master architect of the 1915-16 San Diego Exposition had urged that the temporary buildings on Balboa Par... read more