1946 Marlin Rifle Ad: Making of Marlin Guns

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Description : Vintage 1946 magazine advertisement for The Marlin Firearms Company, New Haven, Conn. This full-page color ad is titled "THE MAKING OF MARLIN GUNS - Heat Treating" Ad reads: "Marlin brings to sportsmen, through this series of advertisements, interesting facts on gun-making...to enhance appreciation of fine sporting firearms and to encourage their thoughtful handling and car. Before heat-treating was discovered, steel was held in little esteem. The magic wrought by heat and quenching, however, transformed steel into the metal most useful to mankind. Long a guarded craft secret, heat-treating of steel has become a science - especially in the last half century, as new instruments gave men insight into the metal's structure. Steel can be hardened or softened almost at will, by various heats and quenches. It is worked "soft" to save time and cutting tools. It is hardened for high tensile strength and wear-resistance. Carbon content and alloys, plus scientific heat-treating, determine the final qualities of steels and their suitability to specific uses. The Marlin Model 39-A receivers photographed above are "cooked" in a molten bath of hardening-salts. Orange-red hot, they are quenched by water. After the quench, they are "drawn" or tempered in another "heat" at lower temperatures. As a result, these vital parts are amazingly read more