Stand up sign. Devonshire Downs - San Fernando Valley Fair: c. 1950. The overall condition is fine. This item measures 9 1/4 x 5 7/8 inches. Printed in three colors by Larry E Klump Co, Stockton, CA.
The sign announces the San Fernando Valley fair, mentioning the Wild Animal Circus, Championship Rodeo, Horse Show and Flower show.
ABOUT THE FAIRGROUNDS:
This 40-acre fairgrounds at Devonshire Street and Zelzah Avenue was the center of equestrian Northridge after it opened in the mid-1940s as a horse racing track. The state purchased it in 1948 to be the home of the annual San Fernando Valley Fair, which moved from Recreation Park in San Fernando. The Downs hosted annual fireworks shows and the Scoutcraft Fair, but entertained its largest crowd the weekend of June 20-22, 1969. Newport '69, which drew at least 200,000 people, was the nation's biggest outdoor rock festival until Woodstock, headlined by Jimi Hendrix, Eric Burdon, Marvin Gaye and others. In 1959 the expanding San Fernando Valley State College (now CSUN) claimed the land for expansion, but in 2001 virtually the entire site was razed for a private industrial park under lease to the school.
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