April 12, 2024
1955 Paul Rand Cover IDEA rare Japanese Magazine Lustig Sutnar Burtin Beall
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IDEA: INTERNATIONAL ADVERTISING ART January 1955 Issue with Paul Rand Cover Spotlighting American Graphic Arts: Lustig, Olden, Sutnar, Burtin, Sokol, Carini, Rand, Arnold, Federico, Milligan, and Beall � � Takashi Miyayama [Editor] and Hiroshi Ohchi [Art Director]: IDEA: INTERNATIONAL ADVERTISING ART. Tokyo: Seibundo- Shinkosha, 1955 [Vol. 2, no. 9, January 1955]. Original edition. Parallel texts in Japanese and English. Perfect-bound and stitched thick printed wrappers. 92 pp. Well illustrated in black and white. 4 pages in full color. Light wear overall, with a sun-faded spine. Interior unmarked and very clean. Out-of-print and rather uncommon. Cover design by Paul Rand. � A very good or better copy. 8.25 x 12 perfect-bound magazine with 92 pages of editorial and advertising showcasing the state of the Graphic Arts in Japan, circa 1955. IDEA served as the Japanese equivalent of GRAPHIS -- a magazine dedicating to promoting the Graphic Arts of a certain region to the rest of the world. IDEA offers the contemporary viewer a glimpse into Japanese Graphic Design Culture as it emerged from the ashes of World War II and made its influence felt on a global scale. IDEA promoted the best and brightest Japanese Graphic Designers, and also provided lavish coverage of international designers such as Kurt Weidemann and George Him. � IDEA
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