Up for auction is an treasure for anyone collecting Schlitz Beer memorabilia or Tavern / Bar Clocks. This clock was never used. This is in the hard-to-find catagory! The face lights up bright blue and moving disks behind the blue give it the look of flowing water or the shimmer sparkle of a deep water lake. The red dot you see is the second hand....it moves around in a smooth flowing fashion rather than tick...tick...tick if you know what I mean!NO CRACKS....breaks....the cord is a bit stiff... that comes with the age of this 1961 beauty. Below the "hour number 6" is a small 1"x6" area w the bar owner would customize his clock with the tavern name. T are the original blue plastic breakaway letters in original plastic sleeve...you will have the honor of personalizing it for the first time. The clock sits on a stand so is freestanding on its own. Also is the instruction sheet for installation. This clock was meant to sit on top of a cash register or shelf. Included is the DRIED UP epoxy that ws in the paper envelope. It can also b anchored by screws. The clock works GREAT....the motion and almost neon look is cool. The small chrome ring between the blue and the numbers reads: Form 31T 1961 Jos. Schlitz Brewing Company, Milwaukee, Wisconsin, USA, Breweries at Milwaukee, Wis, Brooklyn N.Y., Los Angeles, Calif., Kansas City, MO and Tama FLA." It goes on to read: "The Beer Thant Made Milwaukee Famous". It measues approx. 9" across, and 5" deep. This clock has only been stored in Mom's house....she never got it installed in the bar of her restaurant.....put away and forgotten...till now.