1965 Ford & Shelby Performance Dealer Handbook - RARE

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You are bidding on what is perhaps the rarest dealer-item-only authentic Ford literature item I've ever seen in my more than 30 years of collecting such treasures. Check this out and decide for yourself. This unusual item still has its original imprinted three ring binder. T are obvious signs of wear when it was actually used in a dealership, but nothing that detracts seriously from its appeal due to its scarcity. It appears to be complete judging by the page numbering sequencing found on the pages. The binder is divided into ten sections. (See picture) Please take the time to read the entire description and study the photos so you can truly understand the significance of adding this piece to your memorabilia collection. I'll descibe each briefly as follows: 1) WHY SELL MOTORSPORT? Includes a full section on how to equip a new Mustang to appeal to customers wanting a performance car, or specifically an import sports car (See pictures). Fourteen pages total. 2) ADVANTAGES - Details the advantages of a dealership having a performance-oriented reputation, and extra profits realized tin. Two pages. 3) ORGANIZATION - How to properly order cars, parts inventory, train personnel, etc. Four pages. 4) CAR SALES - Information on marketing performance cars for customers that want to participate in racing events, or just want to have a unique read more

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