1968 Vintage McDONALDS 1st COUNTERGIRL Waitress UNIFORM

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  • Item Category: Advertising
  • Source: eBay
  • Sold Date: Nov 01,2006
  • Channel: Online Auction
1968 Vintage McDONALDS 1st COUNTERGIRL Waitress UNIFORM LAST OF TWO - ORIGINAL 1968 VINTAGE FIRST EVER McDONALDS COUNTERGIRL UNIFORM!
As Found just as it was - hung on the hanger back some 35
years or so ago...the uniform of a "career" McDonalds
employee back in 1968-70. I found 2 in the back of a closet.
One was sold on eBay 3 weeks ago...this is the other.
Designed in the 60's style...but not too Mod or too Sexy
(see below why), the uniform is a princess waist
below the knee sheath dress with slanted hip pockets that zips up the front and it sports a juanty middy sailor
collar with white botton-on sailor tie with the McDonalds' classic Golden Arches "M" logo embroidered on the ends of the ties and 2 logos on the back of the collar. (2 on back and one tie Faded on THIS dress) Short sleeves have cuffs that peak in the center. Three pocket white apron ties in the back. To fashion up this typical waitress dress, McDonald's added a smock style collarless (and shapeless!) jacket with big checker squares or color blocks front and back (very 60's MOD!), long sleeves pleated and buttoned at the cuff ...one white and the other gold to match the squares and
a golden arch embroidered logo on each of the white squares.
While researching this uniform, I could not find a photograph but I found this very illuminating article on the Internet. is an excerpt:
From Golden Arches to a Gold Standard: A Historical Review of McDonald's Uniforms by By Judy Sternlight
( excerpt from madetomeasuremag[dot]com )
" In Ray Kroc's autobiography, Grinding It Out, the legendary founder of McDonald's Corporation recalls his first visit to the McDonald's: Behind the Arches, the company's all-male crew policy reflected the belief that attractive counter women would draw sleazy patrons and slow down the lines as customers lingered to flirt. In addition, a mixed crew of men and women might disrupt a professional atmosp
In 1965, the barrier was busted by a franchisee in Elkhart, Ind., who hired his preacher's wife and several homemakers to work in his store. Other franchisees soon followed suit and by 1968, McDonald's shifted their policy to endorse female servers.
But what were these pioneering fast-food-females to wear? 1968 designs by Ottenheimer & Company, Inc. included a gold princess-style dress in corded knit jersey, with a middy collar and sailor tie bearing small "M" logos. The outfit came with a gold-and-white smock with contrasting color blocks."
While the color is called "gold" it really is a mustard or ochre to me. This dress and jacket are not an exact dye lot color match, but pretty close. Fabric seems to be a corded Acetate Jersey, but could be Nylon.
This uniform is used...exactly as found on the hanger. T are a few loose stitches at the back of one arm seam, one 1/2" snag by one seam and an area just above the knees w the wearer was leaning (maybe repeatedly)
against something hot enough to just begin to shrink (melt) the fabric (shown in a close-up below.) I'm guessing it was a hot oven door handle...(the OTHER uniform sold previously on eBay had the exact same shrinkage in the exact same spots.) Metal Zipper works just fine, all the buttons are present ...some are cracked with age. The embroidery on the logos on the back of THIS dress have faded and nearly vanished from washings...but the logos on one of the ties and the 2 on the jacket are still strong. One tie logo is slightly faded/worn. The jacket has some lite soil at the shoulder from storage on the hanger....I have not washed any of these uniform pieces. T are some pin-hole type snags on the back of the gold long sleeve that do not go thru the fabric. The white nylon Apron has 3 very small ink spots.
Considering the age and the amount of use this uniforms got it is in Very Good Vintage Condition! And considering that it was the uniform for the rarer counter-GIRL for only a couple of years way back when...it is a RARE FIND!
T are many photos below. Please e-mail i...

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