This is the rare 1978 The Incredible Hulk vintage metal lunchbox made by Aladdin Industries. This was one of Marvel Comic's most popular superheroes. Hulk also became a TV series, but the lunchbox features the comic book. This is a very colorful embossed box with really nice graphics. The latch and handle are present and work fine. T is the usual rimwear which is common for a box of this age. The box has a few rust spots, but nothing major. The paint is all present. This hard to find box would look really great on a shelf in a collection. I will be selling several other vintage metal lunchboxes from my collection very soon.