Bugatti Grand Sport Venet DVD ROM Press Presentation Art Basel 2012

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This DVD ROM was distributed to VIPs and Press for the presentation of the Special Edition of Bugatti Grand Sport by the Artist Bernar Venet, during a special event at the Rubell Collection during Art Basel 2012. It contains the following: -Movie in Quicktime and Windows Media files - both 720P - about the idea and the making of the Bugatti Grand Sport Venet -PDF of Press release -PDF of Thecnical Facts -Hi-Def Photo Collection BUGATTI AND THE RUBELL FAMILY COLLECTION ANNOUNCE THE LAUNCH OF GRAND SPORT VENET BY ARTIST BERNAR VENET IN MIAMI DECEMBER 5 – 9, 2012 French artist Bernar Venet has been invited by Bugatti, legendary supercarmaker, to create a work of art that combines the artist’s vision and passions with Bugatti’s celebrated Grand Sport. This one-of-a-kind sculptural work was on view at the Rubell Family Collection in Miami during Art Basel Miami Beach. What other object of the 20th and 21st centuries is charged with as much significance and has been cited, adapted and interpreted by artists as often as the car? How has this myth evolved through the course of time and what is the significance currently held by the design of an object considered the fastest and most expensive car in the world? Artist Bernar Venet took on this challenge with the Grand Sport by Bugatti. Through a congenial synthesis of artistic concept and technical possibilities, Venet has created an object that integrates the symbol of speed with a fascinating, painterly exterior and an interior that alludes to haute couture. Bernar Venet remarks, “A Bugatti is already a work of art in itself, one that transports both its beholder and its driver into new dimensions of reality. I realized how I could translate my passion for mathematical equations and scientific treatises into three-dimensional form. My works are usually self-referential. So I found the idea of translating the equations of the Bugatti engineers onto the bodywork of the car very appealing. It was, so to speak, a logical conclusion and a new challenge in terms of the specific form of collaboration and implementation. To me, the result is also exceptional when measured by artistic standards and bestows the object with a mythical character.” The artistic avant-gardes of the first half of the twentieth century found inspiration in the car as an object of desire; they depicted it in drawings, paintings and sculptures that projected absolute speed as their point of orientation. In the 1970’s, the car served as an unconventional canvas for many artists, such as Robert Rauschenberg, Roy Lichtenstein and Andy Warhol, who painted what became known as “art cars”. This practice continued to be embraced in the 1980s. Since the 1990s, international artists have concentrated on exploring the shifting cultural historical significance of the car. This has resulted in sculptural and conceptual responses such as those by Erwin Wurm, Gabriel Orozco, Christoph Keller, Olafur Eliasson and Damian Ortega, which tend to contextualize the car as a paradigm for the acute social and cultural changes of a globalized world. Bernar Venet´s approach radically sets itself apart from these movements and artworks. His artistic adaptation and exploration of the Bugatti Grand Sport distinguishes itself from the more traditional work of his predecessors in the originality of the artist’s conceptual approach. The incorporation of mathematical formulae from the realm of production evokes the exhilarating speed of the engine and allows him to implement the self-referential character inherent in his paintings. In so doing Venet pays tribute to the genius of technological science as well as the singular German expertise in automobile production and craftsmanship. In his 2012 artistic adaptation and exploration of the Bugatti Grand Sport, Bernar Venet has combined image and object to highlight the fascination with this model’s absolute beauty and speed. His work unites a conceptual approach and sculptural craft on equal footing. In this work for Bugatti, Venet links the Pop artists’ claim to the car as a canvas... read more

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