c1959 SEWING MACHINE ADVERTISING POSTER w/ SOPHIA LOREN

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Fantastic, original ca1959, Art Deco style, Advertising Sign / Poster for "Necchi Sewing Machine". This fantastic and stunningly beautiful, Color Lithograph Advertising Sign measures approx. 14” x 19” and features a stunning image of a Necchi "Supervova Ultra" Sewing machine with an image of a young Sophia Loren leaning seductively over the Machine. Text on the Sign reads "NECCHI" and "La mia machina per cucire è una Necchi!" (loose translation "My sewing machine is a Necchi!"). The Poster is signed by the artist - Guguani and the lithographer - "Istituto Italiano D'Arti Grafiche-Bergamo" (The Italian Institute of Graphic Arts in Bergamo, Italy). The Necchi supernova Ultra actually debuted in 1960 but the sale of this state of the art Sewing Machine was preceded by an extensive advertising campaign in 1959. The gold medal winning Necchi Supernova Ultra was so far ahead of its time that it took the sewing world by storm on its release. Necchi used the most beautiful women of the day to advertise their machines including a young Sophia Loren who appeared in numerous print advertisements for the Necchi Supernova. Necchi made many models and always to the highest standards. The Company pioneered many improvements to modern machines. Being an Italian company, they naturally had to make their sewing machines pretty to look at as well as useful. Today Necchi machines of the 1950's to 1970's are still the "curviest" of any sewing machine. The gold medal winning Necchi Supernova was so far ahead of its time that it took the sewing world by storm on its release in the late 1950's. Necchi used the most beautiful women of the day to advertise their machines including a young Sophia Loren who appeared in numerous print advertisements for the Necchi Supernova. In later years the Necchi "Mirella" Sewing machine was so inspiring that it became the only sewing machine ever to be on permanent display at the Metropolitan Museum of Modern Art in New York. It is said to represent the highest "aesthetic level" a sewing machine has ever achieved. This rare and very beautiful, Necchi Sewing Machine Advertising Poster / Sign is in excellent to near mint condition - the colors are bright and vibrant with no soiling, staining, surface scuffing, scratches, wear, or damage of any kind. The Poster has been linen backed using archival materials and techniques. Overall this is an exceptionally well preserved example of this wonderful Advertising piece and it displays beautifully. A rare and very beautiful, ca1959 Color Lithograph Necchi Sewing Machine Advertising Sign / Art Poster featuring a young Sophia Loren and a fantastic addition to any collection!! Please Note: This is an original, ca1959 Sign / Poster. It is NOT a reprint, reproduction, restrike or modern printing but an original Sign / Poster, printed and distributed in the mid 20th century!!! Be sure to check out this seller’s other auctions for a number of other early 20th century Advertising Signs / Posters being offered for sale this week on eBay!! Overseasshippping is extra and cost will be quoted at bidders request. Massachusetts residents must add 5% sales tax. Insurance is required on all items selling for $400 or more and optional on items selling for under $400 (but highly recommended. If you do not want insurance please let us know. Please check out other early and interesting items offered by this seller on ebay. Important Notes about Shipping Charges and the eBay "Detailed Seller Rating" Star System: The amount quoted for Shipping & Handling is calculated by eBay and is equal to the EXACT amount charged by the Post Office plus a $1.00 "packing fee" - the $1.00 fee is our only compensation for the virgin packing materials we use on all of our professionally packaged boxes as well as our cost for the salaried help that does most of our packing - as I am sure you can see, we make NO profit on the Shipping char... read more

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