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Champale, beer liquor advertising *bLiNkInG* bar sign
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Champale, beer liquor advertising *bLiNkInG* bar sign
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In Excellent condition. Measures about 7.5" x 12.5" Blinks various colors in random sequence upon warming up. Champale, the poor man's champagne, is the first malt liquor that made it big and helped carve out a niche for such beverages that give more bang for the buck. Described as "sparkling and elegant," Champale is a brand of Malt Liquor, brewed with yeasts more commonly used in wine fermentation, to produce a beer resembling champagne in taste. Champale was one of the first alcoholic drinks to target the African American market in its advertising, contributing to malt liquor's current popularity within the United States. Champale was first produced by Champale, Inc. in 1960, operating out of the Lalor St Brewery in Trenton, New Jersey. The release was accompanied by print advertisements, chiefly depicting African Americans enjoying the beverage, with slogans such as "Live a little on very little", the drink was pitched as a 'poor man's champagne'. The beer's packaging and label resembled that of wine. The beverage's huge initial success has ensured the brand's continuity, and likely contributed to the current popularity of high-alcohol Malt Liquors. The brand has been passed along a succession of companies, most recently acquired by the G. Heileman Brewing Company in 1986. The G. Heileman Brewing Company has been since acquired by the Pabst Brewing Company, who currently produce the beer in a limited release across the United States. PAYPAL IS FREE FOR BUYERS! * POWER SELLER - With this mark, you can be confident that you are dealing with an experienced e ba y seller who has proven commitment to customer satisfaction. May we suggest proxy bidding? You may win it for less than you'd be willing to pay! Thanks! Don't buy because you need a brand new one, buy because it is interesting or a great value. NOW would be the time to ask questions or make special requests. New items clearly indicated. International may use postage calculator. Commercial laundry/dry clean advised on all previously owned items. No pickups or delivery unless stated in listing. Combined Shipping discounts on most items! All orders are carefully packaged and shipped promptly. We proudly reciprocate with feedback. We can ensure timely shipping, but cannot guarantee timely delivery. You are agreeing to a contract -- You will enter into a legally binding contract to purchase the item from the seller if you're the winning bidder. You are responsible for reading the full item listing, including the seller's instructions and accepted payment methods. NO International Checks or money orders. Check out my other items !
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