Chicken in the Rough - Original Mirrored Display (04/16/2011)

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Chicken in the Rough - Original Mirrored Display

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Chicken in the Rough - Original Mirrored Display

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Sold Date: 04/16/2011
Channel: Online Auction
Source: eBay
Category: Advertising

Really unique mirrored display from the Chicken in the Rough chain. It was manufactured by George G. Renneker & Co., and advertising and display company in Chicago. Its design is called a Mirrorscope. It's 27.5" high x 26" wide x 10" deep. The glass and mirror and advertising plate are in really excellent condition. The body is made of wood with chrome details, which are in very good to excellent condition.

The patents are from 1937 and 1938. One of them has this description: The three dimensional display of the invention includes a display plate and a light source provided behind the plate. The display plate fundamentally includes a substrate made of a transparent material, an undercoating of transparent organic based color or colorless paint provided on the front surface of the plate, a light-reflective transparent metal coating on the undercoating, a transparent protective coating on the metal coating and a light-reflective surface provided on the rear surface of the substrate, the light reflective surface being opaque as a whole and including light-penetrable or transparent portions or vacant portions in the form of a predetermined image. To make the front surface of the display plate look like a roughened metal wall surface, the front surface of the substrate is roughened or the undercoating contains an agent which makes the front surface of the undercoating rough. To make the front surface of the display plate look like a blurred metal wall surface, the protective coating contains a deglazing agent.

History from their site: In 1936 Beverly and Rubye Osborne were driving west from Oklahoma to California. They had no reason to be joyful. They were middle aged and the Depression had wiped out their savings. On this particular afternoon it seemed that everyone in the state was attempting to escape the famine of the Oklahoma dust bowl. With not much more than their meager belongings and a basket of fried chicken, Beverly Osborne coaxed his Ford pickup across the barren prairie. Suddenly, a bump in the rutted road scattered the chicken and basket. Picking it up, Rubye complained "this is really Chicken in the Rough®." With that chance remark, a fortune was born. Beverly turned his truck around and headed back home. A man who, on instinct, had made a modest fortune and lost it - Beverly reasoned that "fingers were made before forks" and that chicken could be a cheap source of food at a time when incomes were sparse. Beverly learned from his previous business experience and failures that every business must provide customer satisfaction by identifying customers' needs and how to satisfy those needs better than anyone else. Soon, with the money he had received from the sale of his wife's wedding ring, he had an operation serving fried chicken with shoestring potatoes, hot biscuits and honey. That was the delectable meal that started "Fast Food - Fried Chicken Franchising" - long before McDonald's or Kentucky Fried Chicken. By 1950, when Time magazine ran a feature article on the Chicken in the Rough® operation, Beverly and Rubye Osborne were grossing almost two million dollars per year, had sold 335 million orders of Chicken in the Rough® and had created 250 franchised outlets including some as far as Johannesburg, South Africa. Throughout his lifetime, Beverly Osborne held onto his strong belief that "in business, the product is the vehicle that is used to implement a strategy for creating a good idea."

Nice pictorial histories here: /groups/410674@N20/ /2006/07/north-on-lincoln-chicken-in-rough.html

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