Jacket - Hat
Coca-Cola jacket, size large. Embroidered on left breast, "Wisconsin Proud" logo. 65% polyester and 35 % cotton, light weight jacket, like new condition. These jackets were issued to middle management sales personnel.
Key Chain and pin back with Wisconsin Proud logos.
"Always Wisconsin, Always Coca-Cola" logo, NOS.
Wisconsin and Texas were the only two states that Coca-Cola Atlanta allowed to develop logos and advertising lines tying the state and the brand together. National focus study groups run by Coca-Cola found that Wisconsin and Texas natives most strongly identify with their states, and by a wide margin. The Coca-Cola Bottling Company of Wisconsin developed this program and used it for most of the decade of the nineties.
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