Coca Cola limited edition Sunshine Collection Glass Bottles With Original Stand!

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This auction is for a rare coca-cola collectors item in its original state. The 4 limited edition bottles are unique as they come with the original stand so look great on display. The bottles and stand have been stored very carefully over the years and are in fantastic shape. As I have highlighted in the pictures there is a couple of very small flaws in the wrapping which could go unnoticed, however want to be completely transparent. � I have gathered as much info below but please do ask any questions and I will do my best to answer...... Back in the early noughties, British designer Matthew Williamson put his style to our bottles, creating a striking hot pink and yellow design in 2003, plus a collection of three designs in 2004. In 2005, we launched the Sunshine Collection, where celebrities and designers showed us what brings them sunshine. We gave £1,000 for every submitted design to the Terrence Higgins Trust, the UK’s leading HIV charity and chose four designs to form the official Sunshine Collection, sold at Harvey Nichols. They belonged to Manolo Blahnik, Trevor Nelson, Jonathan Saunders and Scissor Sisters. Campaign The Sunshine Collection � Client Coca-Cola � PR team Exposure Timescale September 2004-August 2005 Budget £200,000 Over the past year, to support the advertising strapline 'What brings you sunshine?' , Coke asked Exposure to develop activity that would associate the brand with creativity and self-expression. Objectives To deliver a consumer experience that would generate media coverage and positive word of mouth, and engage young, style-conscious consumers. To build on the 'What brings you sunshine?' ad campaign and reflect the drink brand's 'real thing' message. Strategy and Plan Exposure approached 15 celebrities, including Manchester United and England footballer Wayne Rooney and hip-hop artist Roots Manuva, to design their interpretation of 'What brings you sunshine?' on an original glass Coke bottle. Four of the creations – by shoe designer Manolo Blahnik, Radio 1 DJ Trevor Nelson, the Scissor Sisters' Del Marquis and designer Jonathan Saunders – were put into production to create a limited edition set of white Coke bottles. To target upmarket consumers, Exposure negotiated with Harvey Nichols in London for it to be the exclusive retail partner for the collection and to support the launch with a VIP press event. Held on 9 June, the event was attended by more than 250 people, including actress Samantha Morton, fashion designer Jonathan Saunders and comedian Avid Merrion. Journalists from titles including Vogue, Elle, GQ, The Sunday Times, Dazed and Confused and the Evening Standard's ES magazine also attended. In an effort to connect with young consumers, Exposure secured Top Shop as a secondary retailer, which created a window installation in its Oxford Street branch, as well as an in-store competition to win a 'sunshine holiday'. The bottles were also positioned in a number of trendy London bars, including Sketch in Mayfair and Lounge Lover in Hoxton. � A further 7,000 bottles were placed in high-profile environments, including Channel 4's T4 Pop Beach and at The Royal Academy of Arts' Summer Exhibition. Measurement and Evaluation The collection generated more than 50 pieces of editorial in national, � consumer, trade, online, style, regional and international press. � Coverage � included articles in Esquire, Living Etc, Sunday Express Magazine, Attitude, ElleGirl, Grazia, You magazine and � Drapers. � Headlines such as 'Best Dressed Curves' in You, 'Cult Collectable' in ElleGirl and 'Message on a Bottle' in The Independent were typical. Results Harvey Nichols, Top Shop and the bars sold out of the 40,000 limited edition bottles. The collection was so popular that there were 200 advance orders and consumers had to be restricted to buying only two sets of bottl... read more

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