Darling Schilling Talking Doll-1949------------------NR

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  • Item Category: -
  • Source: eBay
  • Sold Date: Nov 01, 2009
  • Channel: Auction House

Darling Schilling Talking Doll-1949------------------NR

This sweet doll is 22 inches and has a hard plastic head, vinyl extremities, and a cloth body with a non working talking mechanism.

She has the usual molded hair rubs on the top and in the back as pictured .

She has a beautiful painted face with big, beautful clear eyes, all lashes present on left eye and some missing on the right but not obvious when her eyes are open.

She has a perfect mouth with teeth and felt tongue and lovely blushed cheeks.

Her arms and legs are vinyl and her middle finger on her right hand has a nip.

Her body is clean and has no odors.

She has been redressed in a lovely eyelet laced and silk flower trimmed dress, hat and panties.

She comes with a copy of the directions that came with her when purchased.

This is a rarer nice clean doll in very displayable condition.

Manufacturing History 1949 by Joseph L Schilling Toy Company NY.


This first venture into the doll field by a prominent toy manufacturer proved unbelievably rewarding.

According to a report in the September 1949 Playthings, at the store selected to test market the doll, "the promotion started on the morning of July 7th.

At 11 AM the next day, the store reordered 600 more dolls.

On July 18th, it reordered 1,200 more.

On August 21st, it asked that 600 more be flowin in immediately.

On August 25 the (same) store pushed through a demand for 10,0000 dolls for delivery before Christmas.

Thus, in a city of only 150,000 people (Peoria, Illinois) one store had sold more than 12,500 of the Schilling dolls in its first season.

Nationwide promotion effected a similar response and several million talking dolls were sold by Christmas.

To meet the avalance of orders, Schilling added three New York factories and three California factories to the single factory in each state originally producing the doll; all were working day and night shifts to satisfy orders.

At the time Playthings was reporting all this, the company was seeking three additional plants and making long-range plans for extended production.

Quite a story to tell about a doll no one was sure would sell at the 'high' price of $12.59 retail.

We charge only actual shipping cost......

This doll will ship Parcel Post

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