This is a 20" long by 14" VINTAGE and ORIGINAL cardboard sign for Pfeiffer's Beer. It is Professionally framed in GLASS and a BEAUTIFUL WOOD frame with a gold color inside trim. The sign reads ..... "JOHNNY FIFER SAYS ... BIG NEWS! PFEIFFER'S FAMOUS BEER AT NEW LOW PRICE" and "PFEIFFER'S BEER SAY "FIFFERS" FOR FINEST FLAVOR". The fine print under the bottle reads .... "PFEIFFER'S BREWING COMPANY, DETROIT AND FLINT, MICHIGAN". GREAT COLORFUL scene of "JOHNNY FIFER" playing the flute. Also of a vintage Pfeiffer bottle with the Pfeiffer Brewery on it.The sign and frame are in EXCELLENT CONDITION. See photos but please ignore the camera flash glares. I have been told this is a RARE hard to find sign. The framing was very well done and includes a wire hanger on back. Low start, shipping and NO reserve so bid now because it will sell to someone. See my feedback (and other auctions) and bid with confidence.