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EXCELSIOR HENDERSON® MOTORCYCLE COMMEMORATIVE PIN SET®

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Enclosed Cased Set includes: 1. OEM Factory Big Xâ,,¢ Bar & Logo Pin 2. OEM Factory Wingâ,,¢ Logo Pin 3. Schwinn® X Logo Pin circa: 1918 - nos 4. Excelsior-Henderson® Oil Cover Pin - nos 5. Excelsior-Henderson® Oil Cover Key Chain - nos 6. U.S.A. Waving Flag ~ manufactured proudly in the USA Magnet back for tool box. Retail Value: $7.99 each pin; Total $50 with Collector Case.

1999 Excelsior-Henderson Super X Heritage or Hype? By the Motorcycle Online Staff Los Angeles, August 31, 1999 -- It's hard to write a story about Excelsior-Henderson's new Super X motorcycle. It's not that t is a dearth of information from the Excelsior plant in Belle Plaine, MN. In fact, their P.R. department works overtime in providing the press with an endless stream of material. If only the Japanese manufacturers, which at times tend to release information as if it were radioactive -- deliberately, delicately, slowly, selectively and only under the strictest scrutiny -- could be as pro-active. Doesn't that lobby just look great? The difficulty lies in the information E-H chooses to release. Yards and yards of paper has been used to tell the official Excelsior-Henderson story, but a scant amount has been spent on the motorcycle itself. If you've followed the Excelsior-Henderson saga at all, you know the plot: In 1929 the E-H Super X was the superbike of its day. When founders Dave, Dan and Jeannie Hanlon started the modern company they searched for a marque that would hark back to the glory days of the American motorcycling industry and, according to the story, offer a distinct piece of Americana and an accompanying lifestyle. Fat front end. When the Super X was still in the pre-production stage all we knew was that it was a heavyweight cruiser-styled motorcycle with an air/oil cooled V-twin engine and a distinctive leading-link front suspension. The excitement surrounding the motorcycle centered around the fact that it promised to be the first all-original American-designed motorcycle built in over half a century. Polaris, Excelsior's $1.2 billion neighbor, beat E-H to the punch with their Victory line-up, but their motorcycles seemed to target potential Japanese bike owners rather than the high-end, hardcore American motorcycle aficionado. Dual overhead cams. To set themselves apart and create brand loyalty, the Excelsior marketing department continued to emphasize the Hanlons' considerable promotional skills in attracting enough investment capital and tax breaks to build a brand new manufacturing plant. "This bike was built for you by folks just like you: Hard-working, independent Americans determined to forge their own way," the Excelsior sales pitch seems to say. To reinforce this image the heritage and lifestyle drum was beat even harder. This is not necessarily a bad thing. Motorcycles, much more than automobiles, are for many outward, physical manifestations of identity and lifestyle. By marketing the company as well as their motorcycle, Excelsior creates the image of an unbroken link of accountability that emanates directly from the Hanlons through management, assembly line workers, dealers and, ultimately, to the consumer then back up along the same path to the Hanlons. This connection between capitalist and consumer as a reciprocal partnership of shared responsibilities is a myth, but in an economy w companies are increasingly contemptuous of their customers, it holds a powerful resonance. For example, t is little loyalty today toward automobile companies with their vast global capital network -- Germans own Chrysler, the French own Nissan, Ford owns Mazda and Jaguar. If the Volkswagon Jetta you buy turns out to be a lemon, you'll probably just chalk it up as one more crummy product and your only recourse is to avoid that particular manufacturer in the future. Cars today are necessary durable items, like washers and dryers. You may be a...

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