First Playboy DECEMBER 1953 ISSUE 1 MARILYN MONROEPlayboy's original title was to be Stag Party,
but an unrelated outdoor magazine,
Stag, contacted Hefner and informed him that they would legally protect their trademark if he were to launch his magazine with that name.
Hefner and co-founder and executive vice president Eldon Sellers met to discuss the problem and to seek a new name.
Sellers' mother suggested the name "The gentlemen's club",
but it was Alexx Mills, who had worked for the short-lived Playboy Automobile Company, in Chicago, who suggested the name "Playboy".
The first issue, published in December 1953, was undated,
as Hefner was unsure whether or not t would be a second issue.
He produced it in his Hyde Park kitchen.
The first centerfold was Marilyn Monroe,
although the picture used originally was taken for a calendar, rather than for Playboy.
The first issue was an immediate sensation; it sold out in weeks.
Known circulation was only 53,991
(Source: Playboy Collector's Association Playboy Magazine Price Guide).
The cover price was 50¢.
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