FROSST'S PHARMACEUTICALS DINGBAT MEDICAL CALENDAR 1952
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Sold Date: 03/01/2009
Channel: Online Auction
ITEM: WE RECENTLY ACQUIRED A COLLECTION OF 12 RARE AND COLLECTIBLE LARGE ADVERTISING CALENDARS FEATURING THE FICTIONAL PIXIE LIKE CREATIONS "THE DINGBATS" IN A VARIETY OF TOPICAL WWII AND ASSORTED OTHER MEDICAL PROFESSION RELATED HUMOROUS FICTIONAL SITUATIONS ALL WITH ADVERTISING FOR THE FROSST'S PHARMACEUTICAL COMPANY MONTREAL CANADA.
THESE ARE ALL THE SAME LARGE SIZE (14"X 26") AND RANGE FROM 1933 - 1952 IN YEAR AND ALL FEATURE SOME TIMELY AND AT TIMES HAUNTING & INSPIRED IMAGERY SHOWING THE PRATFALLS THAT BEFALL MANKIND. GREAT ARTWORK BY DUDLEY WARD AND HIS SUCCESSORS IN A BROWNIE LIKE FANTASTICAL LABORATORY SETTING THAT REALLY RESONATES AND IS IMPACTFUL ON MANY LEVELS TODAY. THESE CALENDARS ARE QUITE SCARCE TODAY WE FOUND A FEW EXAMPLES IN PRIVATE MEDICAL COLLECTIONS AND MEDICAL MUSEUMS. WE WILL BE SELLING ALL 12 ON EBAY IN A NO RESERVE FORMAT IN THE COMING 2 WEEKS STARTING WITH THE EARLIEST YEAR AND DATE IN CHRONOLOGICAL ORDER IF SOMEONE WAS LOOKING TO BID ON AND WIN THE WHOLE COLECTION THAT WOULD BE GRAND AS THESE ARE A HOOT !
"PHARMACOLOGY IN DINGBAT LAND" THIS IMAGE APPEARED IN 1952, THE ARTWORK IS BY L.R. BATCHELOR, (LIKELY A NOM DE PLUM I.E.PSUDONYM) A BIZARRE LABORATORY DEPICTION AS SEEN ON A DECORATIVE ADVERTISING CALENDAR PAD WHICH MEASURES 14" BY 26" CENTRAL IMAGE AREA MEASURES 11" BY 14 1/2" The Frosst Dingbat Calendars:
From 1915 until 1996, health professionals all across Canada received a calendar which featured the healing efforts of the Dingbats.
Charles Elliot Frosst founded the Canadian company that bore his name until more recently it was taken over by a major American manufacture to become Merck-Frosst. Charles Frosst engaged the artist, William Dudley Burnett Ward, to paint an appealing calendar for distribution to his firm's audience.
It was so appealing the Frosst continued the resulting Dingbat calendars for 81 years with a succession of different artists. The Dingbat calendar was introduced in 1915 , each year the Dingbats were featured performing scientific investigation or some collective effort of tending to patients. The Dingbat calendar which was distributed to doctors, pharmacists, hospitals and school nurses across the country. It featured a red-nosed, bug-eyed gnome-like character involved in an amusing experiment connected to medical research or hospital treatment.
CONDITION: VERY GOOD - FINE THESE ALL RETAIN THEIR ORIGINAL HANGING TIN STRIPS LOWER AND TOP AS SEEN WITH SOME VERY LIGHT EDGE WEAR AND STAINING ON THE DATEPAD ON THIS PARTICULAR EXAMPLE.CALENDAR RETAINS 2 CALENDAR DATEPAD'S FOR DECEMBER 1952 & JANUARY 1953. BE SURE TO CHECK AND SEE THE OTHER EXAMPLES THAT WE WILL BE SELLING IN THE COMING DAYS ON EBAY IN A NO RESERVE AUCTION FORMAT. MULTIPLES ON THESE CAN AND WILL SHIP FOR FREE GOOD LUCK TO ALL !
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