Gazette du Bon Ton - 1913, Pochoir Print - Arnoux

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  • Source: eBay
  • Sold Date: Jul 06, 2009
  • Channel: Auction House

Gazette du Bon Ton Pochoir Print

Gazette du Bon Ton – 1913, Pochoir Print by Arnoux Description:

From 1912 to 1925 (with time out for the war years) the Gazette du Bon Ton set the tone for sophisticated style and taste for the art deco era. As a periodical, it was designed to be both expensive and exclusive. It appeared about ten times a year and appealed to the urban, well-bred leisure class of the jazz age. As a publication, the pages and prints were loose (not bound) and were enclosed within a stiff cover. The articles concerned entertainment with emphasis, on travel, theater, sports, restaurants and haute couture fashion.

The Gazette attracted may of the leading artists of the period to design plates for the publication featuring elegantly dressed women and men sometimes in a whimsical or fanciful setting. The latest creations were displayed from the top Paris fashion houses - Lanvin, Worth, Paquin and Poiret. Illustrations in the Gazette appeared both in the text and as separate plates or planches. Croquis plates were mainly used for new dress design illustrations. The planches were done in the pochoir (hand colored stencil) process and were highly coveted as decorative prints. The Gazette was able to obtain many of the top art deco artists to illustrate the publication including George Barbier, George Lepape, Raoul Dufy, Thayht, A.E. Marty, Charles Martin, Drian, Pierre Brissaud and others. The celebrated artists were also known in other areas of the art world as painters, illustrators, poster artists, fashion and costume designers, etc.

The Gazette maintained an image of the carefree European Continental lifestyle of the era before the next world war. It is estimated that about 2,000 issues were published each year. Many were lost or destroyed.. Complete sets are very rare and the prints enjoy a strong appeal for decorating and collecting. Plates from the Gazette are often reproduced in catalogs, calendars and advertisements to symbolize the art deco and jazz age period before the depression. T are also reproductions made.

Recommended Reading : French Fashions of Good Taste - Pochoir illustrations: 1920 - 1922 from the Gazette du Bon Ton, published by Schiffer Publishing Ltd. and available on or book stores.


The most popular GDBT years are generally the early 1912 to 1914 issues. T are also very nice plates in the 1920 to 1922 issues. The publication later ran into financial difficulties and often the 1924/25 plates were not done in pochoir, but were lithographs. Ironically, they are often harder to find because less were produced.

Plates or Planches - The individual plates are about 9 1/2" x 7 1/4' and are specified from each issue and attributed to an individual illustrator. The most desirable plates are usually from George Barbier, George Lepape, Thayht and A.E. Marty. (Retail price range is $150 to $350). Next in popularity are Pierre Brissaud, Charles Martin, Benito and others. (Retail price range is about $75 to $200. Certain individual scenes are also favored by collectors regardless of illustrator and receive higher than average prices.

Double Size Plates : (Retail price range about $150 to $425)

Croquis : Decorative fashion plates. (Retail price range about $20 to $50)

Advertisement : Often highly decorative. (Retail price range about $20 to $40)

Article : Usually 4 to 6 page articles with illustrations. (Retail price range about $25 to $75)

Watercolors : Occasionally water colors may be available of the actual plate rendering. (Retail price range may vary from $1500 to $5000).

Plates from the Journal des Dames are also decorative and collectible and many are from the same artists illustrated in the Gazette.

Expensive pochoir plates also appear in Modes et Manieries, Falbalas et Franchules, Fetes Galant, Personnages de Comedie and other pochoir print series. A pochoir print collector and connoisseur will appreciate these very desirable ...