HUGE COLLECTION SCHLITZ BEER RARE NIB 4 MUG SET PLUS MARKETING ITEMS GLOBE

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BeerTimeSigns has just purchased a huge SCHLITZ BEER COLLECTION from a gentleman who was a collector for the past 45 years! The collection consisted of 1,000's of items, including motion signs, neon & florescent, tins, advertising, tap handles, trays, cans, bottles, smalls, etc. The amount of items is over whelming! We will be listing a majority on eBay in the upcoming weeks. Please send us an email if you are looking for anything in particular. "SCHLITZ The Beer That Made Milwaukee Famous". SO YOU THINK YOU HAVE EVERYTHING SCHLITZ......YOU DONT This listing is a great find. It is a new in the orginal s tyrofoam box (which is cool all by itself) set of four Schlitz mugs f rom the late 60’s or early 70’s. The purpose of this set was to help introduce the new “golden classics” advertising plan that Schlitz was about to unveil. This set not only contained the mugs, it also includes the tri fold folder that listed 12 additional golden classic items. These ranged from matchs to tap handles to wall sconces. To find this set complete and in such condition is truly remarkable. The contents are unsued the outer box has a few dings. Please review photos for condition and feel free to ask any questions before you bid. Thank you for your time and interest and remember to check out our store for more great items. Please read: Please view and inspect all the pictures, If you need more photos just ask. Ask all questions prior to bidding and make your own condition observations and assessments. I list my items as thorough and as honestly as I can - but it is the buyer’s responsibility to be informed as possible. Color shades/tones may vary depending on my background and lighting conditions as well your monitor settings. A little Schlitz history: The Joseph Schlitz Brewing Company was an American Brewery based in Milwaukee, Wisconsin, and was once the largest producer of beer in the world. Its namesake beer, Schlitz , was known as "The beer that made Milwaukee famous" and was famously advertised with the slogan "When you're out of Schlitz, you're out of beer". Schlitz first became the world's top beer producer in 1902 and enjoyed that status at several points during the first half of the twentieth century, exchanging the claim with Anheuser-Busch multiple times during the 1950s. The company was founded by August Krug in 1849 but acquired by Joseph Schlitz in 1858. Schlitz was bought by Stroh Brewing Co. in 1982 and subsequently sold along with the rest of Stroh's assets to the Pabst Brewing Co. in 1999. Pabst now produces Joseph Schlitz Brewing Company's former flagship brands including Old Milwaukee and Schlitz beer. Beginnings In Milwaukee, Schlitz was hired as a bookkeeper in a tavern brewery owned by August Krug. In 1856, he took over management of the brewery following the death of Krug. Two years after Schlitz married Krug's widow, he changed the name of the brewery to the Jos. Schlitz Brewing Co. The company began to succeed after the Great Chicago Fire of 1871, when Schlitz donated thousands of barrels of beer to that city, which had lost most of its breweries. He quickly opened a distribution point there, beginning a national expansion. Schlitz built dozens of tied houses in Chicago, most with a concrete relief of the company logo embedded in the brickwork; several of these buildings survive today, including Schuba's Tavern at the corner of Belmont and Southport. In 1873 Schlitz rejected a purchase offer from Tennessee brewer Bratton and Sons. Schlitz died May 7, 1875, when on a return visit to Germany; his ship hit a rock near Land's End, Cornwall, and sank. Control of the corporation passed into the hands of the Uihlein brothers, nephews of founder August Krug. When Anna Maria Krug Schlitz died in 1887, the Uihleins acquired complete ownership of the firm. Leader in the Industry The company flourished through much of the 1900s, starting in 1902 when the production of one million barre... read more

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