Kola Wars: Birmingham - The Imitators of Coca-Cola

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Kola Wars: Birmingham - The Imitators of Coca-Cola Kola Wars:Birmingham by Dennis Smith In 1913, the residents of Birmingham drank more Coca-Cola than those in any city in the world. Crawford Johnsonâe(tm)s Birmingham Coca-Cola Bottling Company had a capacity of 40,000 bottles a day and surpassed even Atlanta in number of bottles sold. But the citizens of Birmingham were drinking more than Coca-Cola - they were also drinking Ala-Cola and Alpha, Cafa-Cola and Cola-Nip, Fan-Taz and Glee-Cola, My-Coca and Nifty-Cola, Pep-To-Lac and Pepsi-Cola, Rye-Ola and Wiseola. No city in the country had the number of brand name and proprietary soft drinks that were produced in the city of Birmingham prior to 1920. Many of these drinks were local in origin yet advertised nationally. Rye-Ola was bottled in Oregon, My-Coca from Pennsylvania to California. Others found markets regionally in Georgia, Tennessee, Florida, Mississippi and other nearby states.Some of these beverages were intended to ride on the successful coattails of Coca-Cola and found themselves in court as a result. Whether selecting a similar name such as âe~Cola-Coâe(tm) or âe~Fletcherâe(tm)s Coca-Cola,âe(tm) or using stolen bottles with the Coca-Cola trademark, these imitators found the Coca-Cola Company ready to protect its trademark and business. is the story of Birminghamâe(tm) read more

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