Lionel 1940 Executive Sales Advanced Catalog Complete

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It is the Spring of 1940 and you are presented with A Spiral Bound Cloth Covered Book of ALL THAT IS LIONEL!This is the 80 PAGE Executive Sales Catalog that the Lionel Sales Force carried to show the Exciting Products of 1940. Inside you will find O Gauge, the recently launched OO Gauge, plus the Exiting Line of Standard Gauge Trains.The Catalog has three sections:Section 1: This is the regular catalog for trains through Page 64Section 2: Pages 65 through 72 cover all the Fixtures for Selling Lionel Trains or the Dealer Display Packages that could be purchased by the Dealer with or without Stock.Section 3:Classified Retail Price List 1940 and Numerical Retail Price List 1940 are covered in Pages 73 through 80.Of all the pages I have only one pencil drawn circle around the Magic Electrol Set on Page 17.On the inside covers the hand stamped address, phone number, and name of a Lionel Distributor is found many, many times. The catalog is in Very Good Condition. You can see hand written dates on the front of the cloth bound cover.Go Back to the Future and Visit Prewar Lionel and see all of the wonderful trains, accessories, dealer displays and other special items of the Time!Just to some value pricing, Stout Auctions and Ambrose Bauer have sold this catalog between 350 to 1500 dollars with one going for as high as 2700 dollars......This read more

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