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THIS LIGHTER WAS NEW AND PUT AWAY LONG AGO WHEN I GOT IT IN THE MAIL - NEW , SHE IS NEW ---------------------------THIS IS THE SPECIAL ORDER MARLBORO BLACK PAINTED LIGHTER , HAS THE PICTURE OF THE MARLBORO MAN SMOKING , WITH COWBOY HAT ON WOW , THIS IS A ZIPPO LIGHTER - ON THE BOTTOM IT HAS -----" ,Vlll , "A" ? " .

OVER ALL I SAY SHE IS IN NEW CONDITION . WE HAVE A TON OF THE MARLBORO MILES STUFF SO PLEASE CHECK MY STORE OUT --------S MORE INFO --

-------Marlboro is a brand of cigarette made by Altria. It is famous for its billboard advertisements of the Marlboro Man. It is currently the best selling cigarette brand in the world. Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. By 1924 they were advertising Marlboro as a woman's cigarette based on the slogan "Mild As May". The brand was sold in this capacity until World War II when the brand faltered and was temporarily removed from the market. At the end of the war, three brands: Camel, Lucky Strike, and Chesterfield surfaced and established a firm hold on the cigarette market. However, the 1950s saw an impressive comeback of Marlboro cigarettes when a new cowboy image was introduced in promotion and the sales skyrocketed by 5000%. During the same era Reader's Digest magazine published a series of articles that linked smoking with lung cancer. Philip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered tip was launched in 1955. The brand is named after Great Marlborough Street, the location of its original London factory. -------------Advertising campaigns "Mild as May" was the advertising campaign used by Marlboro cigarettes before they added a filtered tip to their product. The product was endorsed by Mae West and marketed towards women. One of the features of Marlboro cigarettes at the time was a red tip, which hid lipstick marks that women would leave while smoking. This campaign was dropped in favor of a more masculine Marlboro Man campaign. In the early 1960s Philip Morris (with advertising director Thomas Hutzler) invented "Marlboro Country" and distilled their manly imagery into a rugged cowboy known as the "Marlboro Man." Television commercials included Elmer Bernstein's theme for the classic western "The Magnificent Seven." Marlboro quickly gained market share and saw their sales increase 5,000% within 8 months of the ad campaign's premiere. Through the years, Marlboro ad campaigns have been represented by reddish colors, American Western landscapes and a rugged cowboy. These three elements, either combined or separate, are well recognizable and known as Marlboro Country, even without mentioning the brand name or slogan. The image embodied by the Marlboro ad campaign has become an immediately and universally recognizable icon embodying an idealized and appealing American lifestyle. "Marlboro Miles" on three packs of Marlboro Menthol Lights, oldest to newest. When the program was discontinued in 2006, the packs were redesigned as well (at right).As a tie-in to the new "Marlboro Man" advertising campaign, Philip Morris began including "Marlboro Miles" above the barcode on each pack of Marlboro cigarettes. These Miles could be redeemed via a mail-order catalog for a variety of merchandise emblazoned with the Marlboro brand and logo, running the gamut from cooking implements and camping gear to apparel and lighters. This promotion--similar to the "C-note" redemption system for coupons found on packs of Camel cigarettes--was phased out in 2006. Packs of Marlboro cigarettes manufactured after April 2006 no longer provide Marlboro Miles, although existing Miles may be redeemed through September 2006. Marlboro is also well known for its sponsorship of motor racing. The Penske cars in the IRL Indycar series currently run in Marlboro's distinctive red and white colors. Marlboro sponsorship in Indycars dates back to 1986. In 2006, a Marlboro-...

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