OLD 1907 ATLANTA GA GRAND OPERA HOUSE PROGRAM

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1907 ATLANTA GA GRAND OPERA HOUSE PROGRAMAn attractive sixteen page "THE GRAND [OPERA HOUSE] PROGRAM MUSIC AND THE DRAMA" Brochure (7.75 x 10.75") from Season 1906-7. Issued by the famous DeGIVE GRAND OPERA HOUSE in Atlanta, Georgia w GONE WITH THE WIND had its world premiere in 1939. Pink covers, green & white pages. Cover has a nice ART NOUVEAU DRAWING OF A FAIRY AND A WOMAN HOLDING A MASK. This printed brochure is basically FILLED WITH ADVERTISEMENTS. Information about the Civil War related play "On Parole," seems almost buried among all the advertisements. These advertisements themselves are still the most interesting aspect (along with the Art Nouveau Cover) of the booklet. Many of the ads are illustrated and they give an excellent feel for the diverse businesses in the City of Atlanta, GA and surrounding area in 1907. The advertisements include:COCA COLA, COLUMBIA GRAPHOPHONES, CANDY, ATLANTA AUTOMOBILE COMPANY, LIVERY STABLES, BELL TELEPHONE, PHOTOGRAPHY STUDIOS, RAILROADS, LIQUOR, PIANOS, JEWELRY, HOTELS, RESTAURANTS, VIOLINS, MOVING PICTURES, VICTOR TALKING MACHINES AND RECORDS, CIGARS, and MUCH more! T are some old glued paper stains on the backside of the program (see scan) w the program was once pasted into a scrapbook--probably the only reason such an ephemeral item survived all these years. Also, ink writing at top of front cover concerning attendance at the play. Some wrinkled edges along the right side of the magazine. Otherwise the item is in good condition. Nice art nouveau drawing of a fairy and a woman holding a mask on the cover. ATLANTA, GA - DeGIVE GRAND OPERA HOUSE - "In 1893, Laurent DeGive built the DeGive Grand Opera House located at 157 Peachtree Street at Pryor Street. This was his second opera house in Atlanta which replaced his first one built in 1870. The new opulent theater was noted for the incandescent lighting on stage, a new feature for Atlanta, and seated 2,044 people. In 1916, The Loews Corporation leased the DeGive Grand Opera House from the DeGive family and converted it into a movie theater. It eventually became Loew's flagship theater in Atlanta and retained that status until the theater was shuttered in 1978. Margaret Mitchell's Gone With The Wind had its world premiere in 1939 at the Loew's Grand in Atlanta. For the premiere, a Greek revival facade and columns replaced the Grand's marquee. In 1961, Gone With The Wind is "re-premiered" at the Grand as part of the centennial observance of the Civil War. Among the celebrities and dignitaries in attendance was David O. Selznick and the surviving principle stars, Vivian Leigh and Olivia de Havilland. A replica of the 1939 World Premiere facade was built for the occasion. In November of 1978, the Loew's Grand was shuttered after several years of low patronage. A few weeks later, a tremendous fire ravages the building. Among those in the crowd watching the fire was Laurent DeGive's grandson. The structure's integrity was so badly damaged by the fire, the building had to be demolished. During its demolition, an entrepreneur purchased scores of intact bricks from the exterior of the building. He glued an inscription plate onto the bricks proclaiming to be from the Grand, the site of the world premiere of Gone With The Wind, and sold them for around thirty dollars a piece. In 1982 Georgia-Pacific built it's headquarters on the site of the Loews Grand Theater." Buyer pays $5.00 postage & handling in US, plus USPS insurance. VA residents add 5% sales tax to selling price. read more

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