A Tiger in Your Tank?Those of us with a bit of age on us well remember the Standard Oil commercials with the tiger urging us all to "put a tiger in our tank," meaning of course, that the gas sold by them was powerful, and similar to placing a huge beast in your gas tank. I remember even getting free fake tiger tails to place on the gas tank cap. Remember, gas tank caps were exposed then, and it became common to see cars with tiger tails flopping around the filler caps of their gas tanks. The Esso Tiger
Esso Tiger - Orange jungle cat with black stripes who represented Esso Oil
in the mid-1960s with his trademark catchphrase "Put a tiger in your tank"
(created by Chicago copywriter Emery Smith).
From a humble beginning in Norway to the recognition he enjoys
today, it's been a long journey for one of the world's most
famous tigers. Esso's identification with the big cat dates back
to the early part of the 20th century when leaping tiger emblems
appeared on Esso Norway roadside gasoline pumps.
The tiger's next stop was in England in 1930. ... read more