April 23, 2024
The Phantom Comic Strip Wood Ad Mat-8/23/51-Rare--Features the Phantom himself!!
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This is such a great strip. I've kept the price low but I really think it's one of my best. Please read the strip.....hope you'll like it as much as I do! The Phantom Comic Strip Wood Ad Mat* from 08/23/51 Wilmington Morning Star. This one actually has the Phantom on the strip, not just the peripheral cast of characters. These wood ad mats were usually thrown away after they were used and are EXTREMELY rare. Nice shape. See pictures for storyline and conditions. Any black smudgies you see are ink. *What the heck is a Wood Ad Mat? "WOOD AD MATS" are really Molds/Lead Forms that were intended to have molten lead poured into to them create castings, and then discarded. This was the way that Newspaper ads, press book Ad Mats and various publications were produced up until the mid 1960's. Most newspapers were done via letterpress printing and utilized what is called hot type. The lead was melted and then used to type out words and imprint pictures. Pictures were usually in the form of one of these molds, which is composed of a wood fiber material specially, designed to accept the molten lead. Once cooled the casting was secured in the desired position in the letterpress, inked and paper placed on top of the lead casting. The press was then brought down under pressure and 'whala' a spiffy comic strip or story or ad! Electronic typesetting
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