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Share: The real one with 1st Bunny and
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Certificate of stock: 100 shares each par value US$ 1. SPECIMEN
This is the old design with the nude bunny. The later shares have a more conservative design. Hugh Heffner facsimile autograph, hole cancelled. Extremely fine condition. Scarce now. When PLAYBOY first hit the newsstands in 1953, it represented a new openness about sexuality that was the beginning to influence American life. PLAYBOY was an instant sensation, mainly because Hefner had shrewdly purchased a nude photograph of actress Marilyn Monroe; it had been taken before her success in Hollywood, and Hefner used it as the centerfold of this first issue. Monroe was a star by the time the magazine was published, and the first issue sold out quickly. That issue included an editorial by Hefner that espoused the PLAYBOY philosophy that was to become familiar over the years. For Hefner, his magazine and image were responses to the new mood of the country. He felt that the puritan ethic was eroding and that the pursuit of pleasure and material gain was the way of life for many Americans. As Hefner has been quoted, "If you had to sum up the idea of PLAYBOY, is anti-Puritanism. Not just in regard of sex, but the whole range of play and pleasure." For many the PLAYBOY philosophy proved to be a welcome antidote from the repressive atmosphere of the 1950s. Over the years it has continued to have its followers, and Hefner's small magazine for men has become an empire extending well beyond magazine publishing. After suffering a minor stroke in 1985, Hefner reevaluated his life and made several dramatic modifications to his lifestyle. Gone were the all-night pool-side parties, replaced with more restrained celebrations, and in 1988, Hefner turned over the business operations of Playboy Enterprises to his daughter Christie, one of two children he had with his first wife. He also decided to focus on the electronic communications, particularly the Internet, to promote his magazine. In 1996 Hefner told Associated Press writer Jeff Wilson, "We're extremely popular on the Internet and are going to be launching a pay site." But as a parent himself, Hefner believes that parents should be empowered with a device to block their children from viewing certain Internet features. 
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