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This is a UTOCO porcelain gas sign. I've tried to show all of the flaws in the pictures. I have no knowledge of these signs. This has been hanging on my shop wall for over 20 years. Selling at NO RESERVE,......if you have any questions, please call or email

Thanks

Mitch Hughes

is all I could dig up on the net about "UTOCO

Shipping and boxing will be ACTUAL cost! No inflated fees

Standard Oil of Indiana decided on a common logo in 1946, combining the oval shape from subsidiary Amoco and the torch from Indiana Standard. All stations were to use the new logo style, with different text for each unit. Pan-Am Petroleum became Pan-Am . Utah Oil Refining became Utoco , and Indiana Standard / Standard Service and Nebraska Standard became simply Standard . International sales used Amoco , but the US Amoco domestic branch resisted adding the torch to its famous oval and held off till 1954, when Amoco Torch and Oval signs started appearing. In 1956, the Pan-Am brand was replaced by Amoco.

Indiana Standard purchased True's Oil Company ( Rainbow stations) in 1960, trying to add to its weaker west coast presence and started to re-brand them to Utoco. In late 1960, Indiana Standard decided to tweak its marketing strategy. Amoco and Utoco became American , leaving Standard in the midwest and American for the rest of the USA. Between its Standard and American brands on the Torch-and-Oval sign, Indiana Standard was the first "Standard" to expand its operations to the 48 contiguous US states. The energy crisis of the 1970's forced Indiana Standard to pull back from many states w it had only a marginal presence, largely abandoning the south central and southwestern US.

I did forget to put the dimensions Sorry! It is 14" wide 13"tall and 5/8" thick.

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