UNOPENED 40oz Bottle Power Master Malt Liquor Colt 45

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  • Item Category: Alcohol & Smoking
  • Source: eBay
  • Sold Date: Jan 20, 2007
  • Channel: Auction House
You are bidding on an UNOPENED 40 ounce bottle of PowerMaster Malt Liquor which is in MINT condition (just removed from case). This truly rare bottle would make an incredible addition to any collection. This auction is open to United States residents who are 21 years of age and older (proof of age must be provided prior to shipping). In order to sell this item on eBay the following conditions must be met (please read carefully):

The value of the item is in the collectible container, not its contents. (Bottles of wine are not permitted, as their value is generally based on the wine in the bottle rather than the bottle itself.)

The container has not been opened and any incidental contents are not intended for consumption.

The item is not available at any retail outlet, and the container has a value that substantially exceeds the current retail price of the alcohol in the container.

The seller will take all appropriate steps to ensure that the buyer is of lawful age in the buyer and seller's jurisdiction (generally 21 years of age).

Buyers and sellers both ensure that the sale complies with all applicable laws and shipping regulations.


In June of 1991, the G. Heileman Brewery, announced the creation of a new malt liquor called PowerMaster. While malt liquors typically contain about 4.5 percent alcohol and other beers contain 3.5 to 4 percent, PowerMaster would have an alcohol content of about 5.5 to 6. The target market for PowerMaster was Chicago.

Knowing that PowerMaster was scheduled for release in Chicago, two clergyman from Chicago, Reverend George Clements and Father Michale Pfleger of St. Sabina Church went to the Heileman brewery office in La Crosse, Wisconsin to meet with the brewery's president, Thomas Rattigan. The clergymen contended that the new PowerMaster malt liquor with its high alcohol content was being targeted to African American communities.

When the clergymen were advised that the president was out of town and no one else would meet with them, they refused to leave, resulting in their arrest for trespassing.

In court, Rev. Clements and Father Plfeger were released on an $85 signature bond and advised by the judge that further protest could land them in jail. They were also ordered to return to La Crosse in August to answer the trespassing charges. The clergymen vowed to return to the brewery and continue fighting against the marketing and selling of PowerMaster.

Nationwide, a campaign of black leaders, then Surgeon General Antonia Novella and representatives of anti-drinking groups that were also fighting against PowerMaster had caught the attention of Washington, resulting in action by the Bureau of Alcohol, Tobacco and Firearms.

In early July 1991, the BATF informed Heileman brewery that they were pulling approval to the PowerMaster label. They cited a passage in the laws established by the Federal Alcohol Administration Act of 1935 that forbade the labeling or advertising of beer as being "strong, full strength, extra strength or high test," all words that could be construed as indicators of a product's alcoholic strength. The BAFT also stated that the word "Power" violated federal laws. Heileman was allowed to sell its existing stock of PowerMaster for the next four months but would have to stop any advertising of the product. Father Pfleger was overjoyed by the BATF ruling. "When we are spiritually strong, t's no problem we cannot overcome. We have a serious alcohol problem in the African American community,and this means that something worse won't be added to it," said Pfleger, then added, "Big business better watch out if it's doing something wrong."


I will only ship to United States residents.
Shipping & Handling is $14.99

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Thanks for looking, and happy bidding!