Vintage 14k Rolex Oyster Perpetual with Coca-Cola 40 years of service dial
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Up for sale is a vintage 14k yellow gold Rolex Oyster Perpetual with a Coca-Cola 40 years of service dial. Note that Rolex no longer co-brands their watches, which makes this Rolex very rare. Movement: The rotor is signed 'Rolex Perpetual Chronometer Swiss Made Patented'. Below the rotor the watch is stamped 'Vis Tirette Trigger Screw Swiss Patented Self Winder 2 Hard Metal Settings'. Below that stamping there are two number imprinted on the movement. The first is 'F35067'. Below that number is '55315'. Please see pictures to verify my findings. Dial: The dial is signed 'Rolex Oyster Perpetual'. The dial is also co-signed 'Coca-Cola 40 Years Service'. The dial is in great shape, with slight discoloration (please see pictures). Note that this type of discoloration is typical of vintage watches. Case Back: The inside of the case back is signed 'Geneva Swiss Rolex Patented 14k-0.585'. There are also two hallmarks on the inside of the case back. The one hallmark I am unfamiliar with, and the other hallmark I assume to be a Swiss Assay metal purity mark. The outside of the case back is engraved 'Lorrin G. Hanna 40 Years Service The Coca-Cola Co.'. Note that the case back has some deep scratches on the outside of it. Most of the scratches are along the reeded edge where a Rolex tool is applied (please see pictures). 6 o'clock side:
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