Vintage 1960s COCA COLA Advertising LPs, Radio Commercials Script, Ad Campaigns
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Sold Date: 09/21/2011
Channel: Online Auction
Great Collection of Vintage Coca Cola Advertising Memorabilia ! Comes from the personal collection belonging to a gentleman who served as a Coca Cola Company Executive in the 1960s-1980s. Several other pieces of his very interesting Coca Cola memorabilia will be listed this week .This LOT includes : - 1961 Coca Cola Sales Inspiration 33 1/2 LP Record, entitled "THE GRIP OF LEADERSHIP". ( produced by the Jam Handy Organization) In plain white cardboard sleeve. Looks to be in pretty good condition... I do not see any deep scratches. - 1963 Booklet issued by Coca Cola Management ... " ONE SIGHT, ONE SOUND, ONE SELL CONCEPT " , which lays out the New Advertising Plan for Coca Cola, stressing the best Advertising strategy for maximum appeal and sales. - 1964 LP Record ... "THINGS GO BETTER WITH COKE" TX-92 Radio Transcription. Side A contains Recorded Commercials for use as a complete announcement, raging from 30 - 60 seconds each. Side B contains Jingles and recorded commercials for use with Live Copy Only. Looks to be in pretty good condition... I do not see any deep scratches. - 1965 Typewritten Radio Announcement Script for Radio Commercials , complete with instructions on where to insert specific Coke Jingles, blank spaces to insert localized information, and underlined words and concepts to be stressed. This Script is 18 pages long, containing many Commercials. Prepared by McCann-Erickson Television-Radio. -1965 Letter acknowledging reciept of Radio Transcription TX-92, along with a hand written letter regarding possible marketing of Coca Cola decorative lampshades with Pinnochio's. -1979 "HAVE A COKE AND A SMILE " LP distributed to Coke Employees during the 1979 Christmas Season along with a typewritten letter from the President of the Coca Cola Company. On the record is written , "This record is not to be sold, played on the air or used for any commercial purpose". LP looks to be in pretty good condition with no deep scratches. Contains the iconic "I'd like to teach the world to sing". Comes in the original Have a Coke and a Smile record sleeve and Holiday outer sleeve as well. YOU GET ALL OF THESE ITEMS WITH YOUR WINNING BID. Be sure to check out my other listings this week for more interesting Vintage Coca Cola Memorabilia... I will be happy to combine shipping if you are interested in more than one item. Thank you for looking...
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