Vintage 1960s COCA COLA Advertising LPs, Radio Commercials Script, Ad Campaigns

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  • Item Category: Advertising
  • Source: eBay
  • Sold Date: Sep 21, 2011
  • Channel: Auction House

Great Collection of Vintage Coca Cola Advertising Memorabilia ! Comes from the personal collection belonging to a gentleman who served as a Coca Cola Company Executive in the 1960s-1980s. Several other pieces of his very interesting Coca Cola memorabilia will be listed this week .

This LOT includes :

- 1961 Coca Cola Sales Inspiration 33 1/2 LP Record, entitled "THE GRIP OF LEADERSHIP". ( produced by the Jam Handy Organization) In plain white cardboard sleeve. Looks to be in pretty good condition... I do not see any deep scratches.

- 1963 Booklet issued by Coca Cola Management ... " ONE SIGHT, ONE SOUND, ONE SELL CONCEPT " , which lays out the New Advertising Plan for Coca Cola, stressing the best Advertising strategy for maximum appeal and sales.

- 1964 LP Record ... "THINGS GO BETTER WITH COKE" TX-92 Radio Transcription. Side A contains Recorded Commercials for use as a complete announcement, raging from 30 - 60 seconds each. Side B contains Jingles and recorded commercials for use with Live Copy Only. Looks to be in pretty good condition... I do not see any deep scratches.

- 1965 Typewritten Radio Announcement Script for Radio Commercials , complete with instructions on where to insert specific Coke Jingles, blank spaces to insert localized information, and underlined words and concepts to be stressed. This Script is 18 pages long
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