VINTAGE HANNIS DISTLG CO - FIRST SQUARE WHISKEY BOTTLE

  • Sold for: Start Free Trial or Sign In to see what it's worth.
  • Item Category: Glass
  • Source: eBay
  • Sold Date: Jul 17, 2008
  • Channel: Auction House
VINTAGE HANNIS DISTLG CO - FIRST SQUARE WHISKEY BOTTLE

You are bidding on an outstanding square HANNIS DISTILLING CO square whiskey bottle. It stands a full 8-3/4" tall by 3-5/8" square. This is the first suqare whiskey bottle ever produced and was the the result of a marketing ploy and revenge plot (see below). It is a beautiful shade of deep golden amber and has a hand ftooled double collar mouth. It is nicely embossed on the front panel as follows:

OUR
HANNIS DIST'L'G Co
FULL FIVE

______________________

RE-USE OF BOTTLE
PROHIBITED

The fun began when the Hannis Distilling Company made the decision to sell their Mount Vernon Rye brand (just the brand itself, not their distilleries). It seems t were multiple organizations bidding, and the successful buyer was the Cook and Bernheimer Company, a wholesaler in New York City. One of the unsuccessful bidders was George W. Torrey, a liquor dealer from Boston who apparently felt personally slighted, and vowed to get even. He bought out the Cecil distillery instead and began bottling his own brand, taking it immediately into national marketing. His brand was "The Only Original and Genuine Mt. Vernon Rye." If you've noticed the distinction between "Mount" and "Mt." you are more observant than Mr. Torrey was expecting his potential customers to be. The resulting advertising war, was highlighted

You will receive the exact square bottle shown in this auction if you are the successful bidder.

Buyer pays $8.79 postage and very careful packaging for this big, heavy piece of whiskey history.

As always, please review my feedback profile and bid with absolute confidence.

Select a thumbnail from the left to zoom. Image #1

Image #2

Image #3

Image #4

Image #5

Image hosting and Zoom Gallery by

Keep your perspective. Remember you are just a custodian. Unless you're buried with them or break them
someone else will own them a hundred years from now.

... read more