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WHITE TOWER Diner COFFEE CUP 1930's CARR RESTAURANTWARE
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WHITE TOWER Diner COFFEE CUP 1930's CARR RESTAURANTWARE
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This auction if for one (1) coffee cup mug. Good condition. No chips or cracks. White Tower Hamburgers was founded in 1926 in Milwaukee, Wisconsin, and with its similar white fortress-like structure, is considered an imitator of White Castle. The chain was successful and expanded to other cities, including: Chicago, Illinois, Indianapolis, Indiana, Cleveland, Ohio, Detroit, Michigan, Philadelphia and Pittsburgh, Pennsylvania, New York, and Boston, Massachusetts.[4] During the Great Depression, White Tower sold hamburgers for five cents. The whiteness of the restaurant was meant among other things to evoke hygenic conditions,[4] the chain had staff dressed as nurses, dubbed the "Towerettes" to help make this argument. HISTORY John E. Saxe and Thomas E. Saxe started White Tower Hamburgers after investigating various White Castle locations, observing operations and hiring a White Castle operator. The first location open near Marquette University in Milwaukee, Wisconsin[1] By the end of 1927, t were 6 locations in Milwaukee and Racine, Wisconsin. In 1929, White Tower put 30 locations in Detroit alone. Dispite the Depression, White Tower expanded to 130 locations.[5] White Tower place many of t locations near train and trolley stops.[1] In 1929, White Castle sued White Tower in Minnesota for unfair competion and White Tower countersued in Michigan as White Tower arrived in Michigan first. The Minnesota case ended in 1930 in favor of White Castle forcing White to end its used of similar building designs, slogans and name. The Michigan case dragged on until 1934 reveiling the hiring away of a White Castle location operator and photographing the latest White Castle to keep up on design. A U.S. Court of Appeal later affirmed the lower courts rulings as the had copied White Castle deliberally. White Castle refrain from forcing a name change for White Tower but did require new location to pay a royality fee and send photos of the location and make a quality product. Having to change its look, White Tower first used an art deco then modernistic designs. Territorially, White Tower and White Castle stayed away from each other from then on out.[1] In 1941, White Tower Management Corporation move its headquarters to Six Suburban Ave., Stamford, CT.[4] At its peak in the mid-1950s, the chain had 230 stores; today only a few remain, all of which are located in Ohio. It tested the "Tower-O-Matic" automated restaurant in the 1950s and 60's.[4] White Tower also attempt a sitdown restaurant called Marbett's.[6] Brock Saxe took over as president of White Tower Management Corporation in 1970 from his father, T.E. Saxe, when he retired. Brock change the name of White Tower Corporation to Tobrock Corporation on the corporation's 50 aniversary as it also owns a chain of stakehouse called Brocks.[7] With the migration of people to the suburbs and most of the White Tower locations in the city by 1979 only 80 Tombrock Corporation owned locations remained. Tombrock Corporation branch out into franchising Burger Kings and Golden Skillet Chicken.[5] Today only a few remain, all of which are located in Ohio. this article was located at /wiki/White_Tower_Hamburgers see original article for references. The free listing tool. List your items fast and easy and manage your active items.
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