Winston Tastes Good Like A Cigarette Should Thermometer

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  • Item Category: Advertising
  • Source: eBay
  • Sold Date: Sep 11,2007
  • Channel: Online Auction

Winston Tastes Good Like A Cigarette Should Thermometer

Winston is one of the oldest brands of cigarettes. They are produced by R. J. Reynolds. This tin thermometer works like it should and is a great conversation piece that would look great on your den wall. The heat meter was made in the 50's or early 60's. The unit measures 13.5 tall by 5.75 inches wide. The paint is in great shape on the front and the back is still the grey color that came from the factory. T is a small curl on the bottom that can be seen in the pictures.

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Winston tastes good like a cigarette should From Wikipedia, the free encyclopedia Jump to: navigation , search A Winston cigarette advertisement from 1970, noting the qualms about the grammar used in the former "Winston tastes good like a cigarette should" advertisements. In this ad, the new slogan "What do you want, good grammar or good taste?" is introduced.

" Winston tastes good like a cigarette should " is an enduring slogan that appeared in newspaper , magazine , radio , and television advertisements for Winston cigarettes from the brand's introduction in 1954 until 1972. It is one of the best-known American tobacco advertising campaigns. In 1999, Advertising Age ranked the jingle eighth-best out of all the television jingles that aired in the United States in the 20th century. [1]

In a departure for the time, the advertising campaign was also used to target distinct niche groups apart from its core clientele of caucasian smokers, such as Jewish-Americans [2] and African Americans , the latter evidenced by the advertisement pictured.

A catchy jingle and ad campaign, it has come to embody a piece of Americana , and has even seeped into the consciousness of people who were too young (or not even alive) to remember the campaign when it occurred. The slogan was so well-remembered that it was added to Simpson's Contemporary Quotations in 1988. [3]

Contents [hide ]1 Beginnings 2 Radio and television 3 Grammar controversy 4 See also 5 References 6 External links Beginnings

Future R.J. Reynolds Tobacco Company president Bowman Gray Jr. was in charge of marketing Winstons, which were a new addition to the R.J. Reynolds line in 1954. Gray listened to advertising employees from the William Esty Company , and the slogan "Winston tastes good like a cigarette ought to" was considered, then replaced by the more succinct "Winston tastes good like a cigarette should." [4]

The first print ad appeared in the Pittsburgh Post-Gazette in September 1954, with an ad in Life following the next month. In 1955, Winston would take over as the sponsor of Walter Cronkite 's news show, as well as Garry Moore 's variety show; it was at this time that the first television advertisements aired.

Radio and television A still of the original TV commercial spot featuring The Flintstones

In the radio and television advertisements, the slogan is presented in a singsong fashion with a noticeable two-beat clap near the end, so the jingle would sound like Win-ston tastes good like a (clap clap) cigarette should . The "clap" noise was sometimes substituted for actors in the commercials knocking twice against a truck carrying Winston cigarettes, or an actor flicking his lighter twice to the same conceit.

Winston cigarettes were sponsors of such television series as The Beverly Hillbillies [5] and The Flintstones .[6] The former series would show stars Buddy Ebsen , Irene Ryan , and Nancy Kulp extolling the virtues of Winstons while smoking them and reciting the jingle. The latter series would later come under fire for advertising cigarettes on an animated series watched by many children, but Winston pulled their involvement with the series after the Pebbles Flintstone character was born in 1963. [7]

Grammar controversy

During the campaign's long run in the media, many criticized the slogan as grammatically incorrect and that it should say, "Winston tastes good as a cigarette should." Ogden Nash , in The New York...

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