WWII Era Burroughs Wellcome Tabloid First Aid Kit. This lot features a wonderful collectible. It is a Tabloid Brand first aid pocket kit manufactured by Borroughs Wellcome & Co. When Burroughs Wellcome & Co was formed in 1880, they mostly marketed other companies' pharmaceutical products. That they quickly became a manufacturing business in their own right owed a great to both technological developments and their canny marketing skills. By the 1880's, drug production had become mechanized: machines could now compress a set quantity of powder into tablet form, which resulted in a much more reliable product. To market Burroughs Wellcome & Co's compressed pills, Henry Wellcome invented the brand name 'Tabloid', registering it as a trademark term in 1884. The 'Tabloid' name was applied to the full range of the company's products, from the medicinal ('Tabloid' First Aid kits and medicine chests) to the chemical ('Tabloid' photographic developer) to the restorative ('Tabloid' Tea). By supplying their chests and first aid kits to the most famous explorations of the late nineteenth and early twentieth centuries Burroughs Wellcome & Co were extremely successful in garnering publicity. Whether it was Bleriot flying the channel, Shackleton and Scott traversing the wastes of Antarctica, or Henry Stanley venturing across Africa, all carried with them - and later supplied glowing endorsements of - Burroughs Wellcome products. The message was clear: no matter what the terrain - whether it be land, sea or air - Burroughs Wellcome & Co medicines would see you through.
This wonderful tin is marked "Tabloid Brand First Aid Pocket Kit. Burroughs Wellsome & Co Inc, USA New York." The tin shows wear to the graphics. Inside, t are: A card of directions, two adhesive boric compresses, a MSA waterproof adhesive compress, a tin of three units of Vaporole Aromatic Amonia - (hinged lid. Silver tin with blue printing), 4 Vaporole ampoules, and a MSA mild tincture iodine brush. T are two Johnson & Johnson Steri-pads. These date from early 1940. The tin measures 2 1/2" x 4". This is a wonderful WWII era first aid kit. It sells as is without reserve.