You are bidding on an ignition coil for a Yamaha G2 or G9 gas golf car. This is an OEM part and is new in its original box. The reason this part is cheaper than retail (retail is $60.00) is that it was ordered but is now considered surplus as it is not needed, so it is being sold at our cost. The brand is Leading, just like the factory-installed piece. An old ignition coil causes a weak spark that wastes fuel and loses power. By replacing it with a new coil, the ignition system can perform at its best and maximize your engine's performance. Please do not hesitate to send us a message with any questions you may have, and we generally respond in 12-24 hours. Thanks, and happy bidding!!!