NBC to Enter Antiques & Collectibles TV with ‘It’s Worth What?’

“It’s Worth What?,” to be hosted by Cedric the Entertainer, is slated to premier on Tuesday, July 19 at 8 p.m. (7 p.m. Central Time).

If something works on television, you’re sure to see impersonators all over the airwaves. This is certainly true for antiques and collectibles shows, as antiques TV warhorse “Antiques Roadshow” has been followed by the likes of the History Channel’s “Pawn Stars” and “American Pickers” and Spike TV’s “Auction Hunters.” Now, at least one of the networks is getting into the act.

NBC is joining the antiques and collectibles television competition with a game show called

It’s Worth What?” slated to premier on Tuesday, July 19 at 8 p.m. (7 p.m. Central Time). To be hosted by Cedric the Entertainer—the Budweiser pitchman who is co-starring in the upcoming Tom Hanks movie “Larry Crowne”—the show’s website teases with the following question: “What’s worth more? An appearance by “The Situation” or the world’s most expensive M&M? Makes you really start to wonder, doesn’t it?”

Well, yeah, I do have some wondering about the show that “taps into America’s curiosity with cost and value.”

I wonder if it will work. It looks to be something like a cross between several current game shows, in which two contestants have to consider disparate items and decide their prices. If one maneuvers through the six levels, the payout could be $1 million. But what pricy items do “It’s Worth What?” producers believe will keep a short-attention-span audience tuned in? If they are truly looking for art, antiques and collectibles fans, I don’t believe they’ve chosen wisely. How many of you even know “The Situation” is a person?

For those of us who enjoy “Antiques Roadshow,” et al, we like looking at old, interesting stuff and the vicarious thrill of finding out that the old thing that’s been on the mantle for years turns out to be worth more than the whole house. This new show, though, is described thusly:

Through set imagery and a never-ending flow of collectibles, antiques and near-priceless treasures, America is brought into a world of doors, behind which are various objects ranging from a life-size White House replica to William Shatner’s kidney stone that was auctioned off for charity . . .

For as funny as Shatner is (in his post-Star Trek, self-parodying commercials among his other current gigs), I’m thinking his kidney stone isn’t going to set the collectible world on fire. Other than a weird interest in what some über-Trekkie with too much cash on hand would pay for it, who cares? I guess we’ll see . . . if we watch it.

It’s Worth What?
Series Premiere, Tuesday July 19, 8/7c

Gregory Watkins is the editor of WorthPoint.


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