Far from an online auction house, ebay.co.uk currently has over 60 million live listings on the UK site, with fixed price goods accounting for the majority (65%) of items sold globally. Sellers of all sizes, including 190,000 registered businesses and over 100 high-street retailers use eBay as an additional sales channel to reach the UK’s largest online shopping audience, across categories including fashion, home & garden, and consumer electronics. eBay is, in fact, the world’s largest online marketplace with more than 105 million active users globally and over 17 million unique visitors to eBay.co.uk every month. eBay.co.uk is owned by eBay Inc, which has expanded to include a range of brands that help consumers find and purchase the goods they want. These brands include eBay, PayPal, Shopping.com, RedLaser, Milo and others.