1920 DRINK HIRES ROOT BEER GRAPHIC ADVERTISING TRY signed by Haskell Coffin

1920 DRINK HIRES ROOT BEER GRAPHIC ADVERTISING TRY

measures 13" x 10.5"

Beautiful graphic of a 1920 stylish woman from the flapper period.

With the exception of a few small spill marks on the right side off the main image, some minor edgewear and a pencil tip mark on the chin this piece is a very strong example of a classic hard to find advertising tray.

HIRES IS AN ICONIC SODA BRAND

Hires Root Beer was created by Philadelphia pharmacist Charles Elmer Hires . The official story is that Hires first tasted root beer , a traditional American beverage dating back to the colonial era, while on his honeymoon in 1875. [2 ] However, historical accounts vary and the actual time and place of the discovery may never be known. [3 ] By 1876, Hires had developed his own recipe, and he was marketing 25-cent packets of powder which each yielded five gallons of root beer. At Philadelphia's Centennial Exposition in 1876, he cultivated new customers by giving away free glasses of root beer. Hires marketed it as a solid concentrate of sixteen wild roots and berries. It claimed to purify the blood and make rosy cheeks. [4 ] In 1884, he began producing a liquid extract and a syrup for use in soda fountains , and was soon shipping root beer in kegs and producing a special fountain dispenser called the "Hires
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