Mickey Mouse Exhibitor's Campaign Book (United Artists, early 1930s)

Mickey Mouse Exhibitor's Campaign Book (United Artists, early 1930s). Pressbook (9" X 12", 48 pages).
Here's a real show-stopper: an early pressbook devoted to merchandising Walt Disney's greatest creation, Mickey Mouse. Issued in the early 1930s - we note the presence of one sheets for both Mickey's Nightmare (1932) and Flowers and Trees (1932) within these pages - this unique find illustrates Disney's early talent for marketing and promotion. Within just a few short years of his debut in Steamboat Willie (1928), Mickey was already building an empire with such "must have" items as Mickey lollipops, Mickey kiddie jewelry, Mickey handpuppets, Mickey undies, Mickey hankies, Mickey coloring books, Mickey ties, and more. Also included in this book is a blown-in piece of sheet music for "What! No Mickey Mouse?" by Irving Caesar (who also wrote such classic tunes as "Just a Gigolo," and "Ten Cents a Dance"), which refers to the titular rodent as "...that slicky wacki wicki bolsheviki Mickey Mouse." Make of that what you will. For poster collectors, however, perhaps the most valuable material in this book is contained in the last double page spread, which outlines and illustrates the various posters available, including stock Mickey Mouse three sheets and half sheets, as well as individual one sheets for each new picture, and the same
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